Triton Digital’s Tap ad server integrates with Tru Optik

Triton Digital announced that its Triton Ad Server, known as Tap, has been integrated with Tru Optik. The new partner specializes in measurement and attribution in connected TV and over-the-top advertising. Their deal will bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising. Audio publishers using the Tap ad server will have the option to access custom targeting across more than 75 million U.S. households.

“As pioneers of audio advertising solutions, we remain committed to the continuous advancement of our technology, and to providing our clients with solutions that make leveraging the power of digital audio both simple and effective,” said John Rosso, Triton’s president of market development. “We are pleased to be integrated with Tru Optik, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers.”

“With the rise of smart speakers and other connected devices, advertisers cannot rely on device IDs or cookies alone to ensure they are connecting with the right audiences,” said Andre Swanston, CEO and co-founder of Tru Optik. “Tru Optik’s data management platform and household graph have led the way in solving the targeting and measurement challenges across the Over-the-Top TV ecosystem. We look forward to partnering with Triton Digital to empower brands and publishers with the precise audience insights needed to more effectively reach millions of streaming audio and podcast listeners.”

Anna Washenko