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Kurt Hanson: The Voltair Controversy

by Kurt Hanson

The Voltair controversy is a many-sided issue. When Randy Kabrich posted a piece of research that examined whether the audio processing technology increases ratings in Nielsen PPM markets, as Voltair claims to, Kurt Hanson was impressed — but suggests a different conclusion. Continue Reading

AdLarge gets exclusive repping of APNews audio via AudioBoom

Audio ad sales company AdLarge Media notified us today that it has acquired exclusive ad-rep rights to Associated Press (AP) on-demand news reports on AudioBoom. Along with extending AP’s exposure to marketers, there is a reach play in the deal, which allows affiliaste radio stations to host AP audio updates on their websites and mobile apps. Continue Reading