Voltair

Kurt Hanson: Live-copy testimonials are back on late-night TV

Posted on by Kurt Hanson

by Kurt Hanson

Stephen Colbert debuted as the new host of “The Late Show” on CBS last night. One of the highlights was seeing the return of live-copy testimonial advertising from the show’s host. It was hilarious, and effective. Kurt Hanson connects the creative tactic to podcasting and music streaming. Continue Reading →

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Kurt Hanson: The Voltair Controversy

Posted on by Kurt Hanson

by Kurt Hanson

The Voltair controversy is a many-sided issue. When Randy Kabrich posted a piece of research that examined whether the audio processing technology increases ratings in Nielsen PPM markets, as Voltair claims to, Kurt Hanson was impressed — but suggests a different conclusion. Continue Reading →