Stephen Colbert debuted as the new host of “The Late Show” on CBS last night. One of the highlights was seeing the return of live-copy testimonial advertising from the show’s host. It was hilarious, and effective. Kurt Hanson connects the creative tactic to podcasting and music streaming. Continue Reading
The Voltair controversy is a many-sided issue. When Randy Kabrich posted a piece of research that examined whether the audio processing technology increases ratings in Nielsen PPM markets, as Voltair claims to, Kurt Hanson was impressed — but suggests a different conclusion. Continue Reading
by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading
TuneGenie, a provider of streaming audio players for audio publishers, announced that it received certification for Nielsen’s streaming measurement solution. The announcement marks a third implementation of Nielsen’s audience measurement technology for streaming audio. Continue Reading
Founding Editor Kurt Hanson runs some original calculations on the recently-released Share of Ear survey from Edison Research.
“How big is radio in the U.S. today? Truthfully, we don’t really know!” Kurt identifies three key findings about radio share. Continue Reading
If integrated broadcast and webcast ratings is the holy grail of radio audience measurement, Nielsen Audio took a new step toward holistic metrics this week when SVP Farshad Family broadly described how it intends to track online radio streams. A three-pronged approach would deliver listening data. Continue Reading
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. In a culmination of a rigorous two-year evaluation period, Triton Digital’s Webcast Metrics Local ratings product has received accreditation from the Media Rating Council (MRC). Continue Reading
Kurt Hanson blog: Recently, Nielsen Audio released its first annual “State of the Media: Audio Today” report — its new version of Arbitron’s venerable annual “Radio Today” reports. One interesting finding is the importance of the “workday” daypart. Continue Reading
Why has AM/FM lost 30 percent of its key listening metrics since 2008? Founding editor Kurt Hanson reflects on history, harkens back to the day when he ran a leading ratings company, and disputes a theory. HINT: it’s not about the Portable People Meter. Continue Reading
Pandora CFO Mike Herring addressed the Credit Suisse 2013 Technology Conference this week. The format was a moderated Q&A session. We pulled out three subjects within which Herring’s responses were of particular interest: ratings measurement, how Pandora sells ads, and… Continue Reading