Rubicon Project has entered into a partnership with ad-tech company Adform for programmatic audio advertisements. As a result, Adform’s clients will be able to buy 15- or 30-second ads on Spotify programmatically through Rubicon’s platform. Continue Reading
The digitization of radio is an important part of the evolving media landscape, as documented by Edison Research, BIA/Kelsey, and other research organizations. On the front end, that means accommodating the consumer migration to online listening. Behind the scenes on the business end, it means bringing long-standing monetization technology from the web to broadcast. Continue Reading
Pandora CFO Mike Herring addressed the Credit Suisse 2013 Technology Conference this week. The format was a moderated Q&A session. We pulled out three subjects within which Herring’s responses were of particular interest: ratings measurement, how Pandora sells ads, and… Continue Reading