Nielsen has launched a media metrics snapshot called The Comparable Metrics Report. The current edition captures data from Q2 2015 and compares it to Q2 2014. You’ll be amazed at what you see! Wait, this isn’t Buzzfeed. But there are interesting results in audio streaming through different devices. Continue Reading
Nielsen released new data which profiles Millennials by political affiliation. The study promotes audio marketing to Millennials, especially via AM/FM and satellite radio. Nielsen also notes that “digital channels have a big impact.” Continue Reading
In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets. Continue Reading
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Nielsen held its quarterly earning call for Q1 yesterday. While much of the reporting pertained to non-audio products and initiatives, CEO Mitch Barns anwered questions about audio measurement, and the progress of Nielsen’s stream measurement initiative. “We are right where we thought we would be.” Continue Reading
Mobile app developer jācapps announced that its v4 platform has been certified by Nielsen for digital audio measurement. The new measurement system is available to Nielsen radio clients on the jācapps v4 platform, and will generate ratings congruent with Nielsen’s on-air measurement. Continue Reading
Ad management company WideOrbit announced that its Clarity platform, which offers streaming, ad injection, and audience measurement to audio publishers, will be the first distribution partner for Nielsen Audio’s newly developed streaming audience measurement technology. Continue Reading
Nielsen Audio has reportedly set a target timeframe for introducing streaming audio measurement, according to Inside Radio. The launch target is mid-2015. That timeline was put forth at Nielsen’s Audio Advisory Council meeting in Tampa. Continue Reading
At RAIN Summit Indy last week, Jeff Wender, Nielsen SVP of Digital, spoke on the Big Data panel, during which he fielded this question from the audience: “Could you give us an update about where Arbitron [Nielsen Audio] is in measuring streaming radio, and what we can potentially see in the future?” Nielsen president Steve Hasker divulged more detail at a Goldman Sachs conference. Continue Reading
Nielsen Audio released a new study, the Audience Demand Landscape, during its Consumer 360 conference this week. The purpose is to dig beneath standard demographics to reveal adoption and usage characteristics of audio consumers. The result is a slate of newly-defined audience segments that relate less to inborn characteristics, and more to media-use characteristics. Continue Reading
If integrated broadcast and webcast ratings is the holy grail of radio audience measurement, Nielsen Audio took a new step toward holistic metrics this week when SVP Farshad Family broadly described how it intends to track online radio streams. A three-pronged approach would deliver listening data. Continue Reading
Kurt Hanson blog: Recently, Nielsen Audio released its first annual “State of the Media: Audio Today” report — its new version of Arbitron’s venerable annual “Radio Today” reports. One interesting finding is the importance of the “workday” daypart. Continue Reading