Triton Digital signs iHeartMedia for local digital audio metrics

In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets. Continue Reading

Nielsen on total audio measurement: “We feel good about progress”

Nielsen held its quarterly earning call for Q1 yesterday. While much of the reporting pertained to non-audio products and initiatives, CEO Mitch Barns anwered questions about audio measurement, and the progress of Nielsen’s stream measurement initiative. “We are right where we thought we would be.” Continue Reading


Nielsen digital measurement takes another step forward, certifies jācapps

Mobile app developer jācapps announced that its v4 platform has been certified by Nielsen for digital audio measurement. The new measurement system is available to Nielsen radio clients on the jācapps v4 platform, and will generate ratings congruent with Nielsen’s on-air measurement. Continue Reading

WideOrbit’s Clarity platform selected by Nielsen for first rollout of its streaming metrics

Ad management company WideOrbit announced that its Clarity platform, which offers streaming, ad injection, and audience measurement to audio publishers, will be the first distribution partner for Nielsen Audio’s newly developed streaming audience measurement technology. Continue Reading

Nielsen streaming radio measurement in the wings

At RAIN Summit Indy last week, Jeff Wender, Nielsen SVP of Digital, spoke on the Big Data panel, during which he fielded this question from the audience: “Could you give us an update about where Arbitron [Nielsen Audio] is in measuring streaming radio, and what we can potentially see in the future?” Nielsen president Steve Hasker divulged more detail at a Goldman Sachs conference. Continue Reading


Nielsen explores new audience segments

Nielsen Audio released a new study, the Audience Demand Landscape, during its Consumer 360 conference this week. The purpose is to dig beneath standard demographics to reveal adoption and usage characteristics of audio consumers. The result is a slate of newly-defined audience segments that relate less to inborn characteristics, and more to media-use characteristics. Continue Reading