Nielsen explores new audience segments

Nielsen Audio released a new study, the Audience Demand Landscape, during its Consumer 360 conference this week. The purpose is to dig beneath standard demographics to reveal adoption and usage characteristics of audio consumers. The result is a slate of newly-defined audience segments that relate less to inborn characteristics, and more to media-use characteristics. Continue Reading

The frontier of targeted ads in streaming music

Streaming music is gaining popularity fast, but lags behind the web in understanding its users.

Internet content sites can tag, track, and categorize people as they move about the web, creating deep and accurate user profiles that follow most of us as we move among digital properties. Combined with programmatic ad buying, it means that when a user visits a certain website for the first time, that site can display an ad that is more-or-less precisely relevant to that user. Advertisers pay more for effective targeting. Continue Reading