Next week Pandora will reportedly add a new audience segment to its targeted ad products: political preference. The market-leading Internet radio service uses zip codes from user registrations, combined with historical voting data and musical choices. Continue Reading
Streaming music is gaining popularity fast, but lags behind the web in understanding its users.
Internet content sites can tag, track, and categorize people as they move about the web, creating deep and accurate user profiles that follow most of us as we move among digital properties. Combined with programmatic ad buying, it means that when a user visits a certain website for the first time, that site can display an ad that is more-or-less precisely relevant to that user. Advertisers pay more for effective targeting. Continue Reading