Could the Taylor Swift publicity be good for Spotify?
When a global consumer service loses the most popular product in its catalog, it’s pretty bad news on the face of it. The seriousness of Taylor Swift’s much-publicized withdrawal from Spotify is perhaps reflected in the gravity and scope of founder Daniel Ek’s blog response yesterday. But crowd opinion, and thousands of news articles, might add up to good publicity. Spotify itself is uniquely asking Taylor Swift to return, with a “Come back, Taylor!” playlist. Continue Reading
