Podtrac weekly update: Listening +52% in a year — News, Business, True Crime big gainers

Podtrac released a Weekly Podcast Data report, showing year-over-year and week-over-week charts of weekly download data. The reporting period is August 31 to September 6. The week-over-week download report for all podcast categories is minus 4%. But looking at a year-over-year view, from 9/2/2019 to 9/6/2020, shows a 52% rise in downloads. Click through for charts and more details. Continue Reading

Frequency Podcast Network unveils fall releases

Toronto-based Frequency Podcast Network, owned by Rogers Radio, has released a slate of new podcasts for fall release. The schedule includes seven shows (see below). Frequency was created by Rogers in mid-2018, with a single show: The Big Story, a daily show breaking down a single news story. Click through for show descriptions. Continue Reading

Pandora is part of SiriusXM’s NFL 2020 coverage plan, and sponsor pitch

Continuing the cross-channel programming and monetization which has been part of the SiriusXM/Pandora merger from the start, a pR is circulating today which advertises the sponsorship opportunities around the upcoming NFL 2020 season, which will be assertively covered by both platforms. Pandora will carry some curated analysis originating on the SiriusXM NFL Channel, and also program game-time music playlists. Continue Reading

Steve Goldstein: Chartapalooza — Why Every Podcast Chart Is So Different

by Steve Goldstein
Podcast success charts have multiplied, and it’s understandable if your confusion has multiplied along with them. Steve Goldstein is undaunted, as he accepts the challenge of untangling who is measuring what, and explaining why the competing rankers (there are at least eight of them) differ. An illuminating column. Continue Reading

NPR top publisher, “The Daily” top podcast in Podtrac August rankers

In a new release schedule, Podtrac is distributing the Top Podcasts and Top Podcast Publishers rankers simultaneously today. In the Top Podcasts list, we see a general month-over-month stability. Among top podcast publishers, NPR and iHeartRadio continued their 1/2 dance with NPR taking the #1 slot this month by a sliver. Tap through for complete details. Continue Reading

Advertiser podcast interest up 2.5x over five years; intention up 4x; Westwood One study

Westwood One has released its fifth annual podcast advertising study, in collaboration with Advertiser Perceptions. This report is synced with the IAB Podcast Upfront, also in its fifth year. One key takeaway is that advertiser interest in podcasts, and intent to buy, have grown by multiples since 2015. Click through for details, numbers, links, and charts. Continue Reading

Jeff Vidler: Could Apple Show Broadcasters the Way For Live Radio?

Signal Hill Insights President Jeff Vidler contributes this very interesting column about Apple’s interesting movement toward traditional radio. “It’s interesting that Apple’s latest foray into audio is a doubling down on the old school notion of human-hosted, human-curated radio.” What does it mean for broadcast radio, if anything? Jeff does some blue-sky thinking. Continue Reading

Patreon, widely used by podcasters and musicians, reaches unicorn status with fundraise

Patreon, the patronage crowdfunding platform, is now valued over $1-billion, the threshold for “unicorn” status — a popular venture-capital term for companies which stand at a pinnacle in their niches. The milestone is publicized in the wake of a recent fundraising round which yielded $100-million based on a valuation of $1.2-billion. Click through for examples of high podcast earners in podcasting. Continue Reading

Podcast networking service Wildcast launches to connect hosts & guests for networking

A new podcast networking platform, Wildcast, is launching today to facilitate networking among hosts and guests. The main function is to help podcasts find guests, and the reverse, to help people with knowledge or a message to find podcast guesting opportunities. Beyond that core purpose, the overriding mission is networking of whatever type is helpful to the industry. The site is operating free of charge for a preliminary launch period. Continue Reading