Matt Deegan: Content-Rich, Hyper Local Audio

by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, a hyperlocal radio station. Name: Alfred. Market: 12,000 listeners. Content: A daily podcast. Read this interesting and charming account of an audio experiment that leverages the distinct characteristics of podcasting and news radio. Continue Reading

Matt Deegan: Radio and Podcast Acquisitions

by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, Matt muses on iHeartRadio’s tie-up with TuneIn, which put iHeart’s radio station streams in TuneIn’s streaming audio app. He notes that BBC pulled its streams out of TuneIn, and speculates on how Global fits into iHeart’s larger picture … or vice versa. Continue Reading