by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, a hyperlocal radio station. Name: Alfred. Market: 12,000 listeners. Content: A daily podcast. Read this interesting and charming account of an audio experiment that leverages the distinct characteristics of podcasting and news radio. Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, Matt muses on iHeartRadio’s tie-up with TuneIn, which put iHeart’s radio station streams in TuneIn’s streaming audio app. He notes that BBC pulled its streams out of TuneIn, and speculates on how Global fits into iHeart’s larger picture … or vice versa. Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on Apple’s new announcements and product lineup for podcast creators, set to launch next month. Who does it work for, and who does it not work for? And what about Android users — the global smartphone majority? A clarifying and essential read. Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) delivers a cogent analysis of Clubhouse, the hot new audio app– or is it about audio at all? Matt identifies key attributes of the Clubhouse experience. Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) traces the evolution of direct subscription to all kinds of content, and speculates about new monetization methods. Next up for podcasts in 2021: a “battle of the models.” Continue Reading
by Matt Deegan
In his inaugural guest column in RAIN, Folder Media’s Matt Deegan describes the challenges, opportunities, and potential futures of audio in four categories: Heritage broadcast radio, digital linear channels, music services, and podcasts. It’s a terrific analysis and outlook for the upcoming new year. Continue Reading