Brief news items and worthy reads from around the web, all focused on podcasts and podcasting. Read on for questions about podcasts vs advertisers; Nielsen talking audience data; and why Gimlet Media doesn’t have an app. Continue Reading
Brief news items and worthy reads from around the web: Spotify’s programmatic plans; when companies sponsor podcasts; Sonos taps into neurological research. Continue Reading
Digital ad revenue for the radio industry increased 11.4% to $550.8 million in 2015. That’s the key takeaway from the latest benchmarking report commissioned by the Radio Advertising Bureau. According to the analysis, the average market cluster saw $961,756 from digital sales during the year. Continue Reading
Pandora was recognized by the IAB Sales Excellence Awards program. The online radio company was honored as the winner in overall sales excellence for a large sales organization. “The IAB Sales Excellence Awards identify industry leaders who have achieved noteworthy success selling digital advertising,” IAB’s Sherrill Mane said. Continue Reading
Slate’s Panoply division has created a new platform focused on creation, monetization, and distribution of podcasts. The new content management system is called Megaphone. It was built on ad-insertion technology from Audiometric, which Panoply acquired in August. Continue Reading
Brief news items and worthy reads from around the web: When and why podcasts ads work; Patreon’s serious Series B round; Apple launches Music Memos recording app. Continue Reading
Triton Digital announced a new partnership with Audio.Ad that will see the digital audio ad company’s inventory added to Triton’s a2x programmatic ad exchange. Audio.Ad specializes in the Latin American and U.S. Hispanic markets. Continue Reading
DGital Media announced the addition of two advertising executives to its team. Suzanne Kaufman and Christine Fontana have joined the audio engagement company as senior vice presidents and account managers. Continue Reading
New research by Bain & Company determined that native digital media has reached a critical mass, and give some insights into how companies in entertainment, publishing, and services could begin to adapt. “Entertainment has passed a point of no return in its transition to native digital,” the report said. It pointed to five key points that businesses would need to address in order to see the most success and shared insightful data points to support this fast-moving trend. Continue Reading
Pandora has launched its first local integrated ad campaign for the Australia and New Zealand markets. The ads made their debut across TV, digital, and outdoor in those regions on Saturday. The concept is firsts, with people talking about the musical accompaniments to various milestones, such as first kisses or first jobs. Continue Reading
Brief news items and worthy reads from around the web: What does major sponsorship mean for podcasts?; a new workgroup aims to support the business of electronic music; a sunny outlook on Pandora/Serial. Continue Reading
Pandora has opened a local ad sales office in St. Louis. The new outpost will have five to seven employees on its sales team for the city. This is just the latest development in the online radio service’s advertising plans. Continue Reading