Brief news items and worthy reads from around the web, all focused on podcasts and podcasting.
Podcasts vs advertisers: The Wall Street Journal reported on the question of how and when podcasts will be able to secure major advertisers. It found that even though there are many popular and powerful publishers, the concerns over a lack of accurate audience measurement tools have been keeping big money at bay.
Nielsen talks audience data: Nielsen has been expanding its services to include data and measurement of alternative forms of audio content. Tony Hereau, the company’s vice president of audience insights, spoke with Pierre Bouvard, CMO at Westwood, to talk about podcasting’s strong and dedicated listener base at the Nielsen Audio Client Conference.
Why Gimlet Media doesn’t have an app: Author Jake Knapp shared a behind-the-scenes profile of Gimlet Media. The piece shares insights into how Gimlet’s leaders leveraged their combined audio talent to build a popular podcast network with smart understanding of the field (and without building their own app).