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YouTube emphasizes music as it releases TV-crushing metrics

“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined.”
YouTube CEO Susan Wojcicki made this announcement at an industry event targeting advertisers and agencies. Continue Reading

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Guvera teams with TV for its latest branded channel

Guvera has entered a partnership that will see it highlighted on the Asia’s Next Top Model television show. The streaming platform will be tasked with curating music for the program’s runway shows. Guvera has also launched a brand channel for the show in its app, which collects both music and video from the reality program. Continue Reading

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Triton partners with Panasonic for in-car audio advertising

Panasonic’s Aupeo division announced a partnership with Triton Digital for use of the Tap OnDemand ad platform. Through this deal, Triton’s technology will be used for targeted ad insertion into the personalized audio messages played by the company’s personal radio service in cars. The arrangement will give both car manufacturers and brand partners the opportunity to deliver personalized audio messages to drivers through the OneConnect system. Continue Reading

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Broadcast radio’s digital revenue breaks $1 billion in RAB 2015 survey

The Radio Advertising Bureau released its 2015 results, revealing digital revenue surpassing $1 billion for the first time. Digital revenue rose 5% from $973 million to nearly $1.02 billion over the course of last year. “More and more advertisers are extending the unmatched reach of broadcast radio by taking advantage of radio’s off-air and digital options,” RAB President and CEO Erica Farber said of the results. Continue Reading