Pandora has opened a local ad sales office in St. Louis. The new outpost will have five to seven employees on its sales team for the city.
The online radio company also opened a local ad office in Minneapolis this August. In its Q1 earnings call, CEO Brian McAndrews said Pandora had a team of 430 total sales reps, including 138 working in 37 local markets. The company is pushing for growth in its sales personnel, as its local ad revenue increased 67% to $60 million in Q2.
Pandora’s CFO, Mike Herring, spoke in greater detail about the company’s advertising strategy and technology at an analyst event last month. In addition to the local ad sales push, Herring explained its philosophy behind targeting and applying that on mobile platforms.