RESEARCH: Native digital media is “past a point of no return”

New research by Bain & Company determined that native digital media has reached a critical mass, and give some insights into how companies in entertainment, publishing, and services could begin to adapt. “Entertainment has passed a point of no return in its transition to native digital,” the report said. It pointed to five key points that businesses would need to address in order to see the most success and shared insightful data points to support this fast-moving trend. Continue Reading