Jeff Umbro: Podcast News, Views, and Tools
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Also, he claims to have listened to non-political podcasts … for one day. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Also, he claims to have listened to non-political podcasts … for one day. Continue Reading
Riverside.fm is announcing its emergence from stealth mode with $2.5-million of seed investment from Oren Zeed. Riverside.fm is a video+audio recording and livestream platform for podcasters, with a specialty of hi-rez recording of audio and video in separate tracks. Riverside’s competitive strategy explicitly targets audio connection platform Zencastr, promising to “drink Zencastr’s milkshake.” Continue Reading
iHeartPodcast Network Australia, which is managed by Australian radio group ARN, is partnering with DM Podcasts (Diamantina Media). At the same time, ARN is announcing that iHeartPodcast Network Australia is a sponsor of the 2020 Australian Podcast Awards, which happen later this month. Continue Reading
Week-over-week podcast downloads were nearly flat in Podtrac’s just-released weekly report. The longer year-over-year view shows 45%+ increase in downloads. Click through for charts. Continue Reading
Global streaming music streaming service Deezer has put a stake in the ground of high-resolution audio with a new product called HiFi Room. The virtual room holds 15 exclusive playlists separated into music genres and classic album reissues. The collection is updated weekly, and is drawn from 52-million hi-rez tracks that Deezer has amassed. Continue Reading
CUMULUS MEDIA’s Westwood One today announced a partnership with Rolling Stone to market and distribute their podcasts Useful Idiots with Matt Taibbi and Katie Halper, and Rolling Stone Music Now. The agreement includes the back catalogue in addition to future episodes. Continue Reading
We got word that Dove was advertising on Pandora in an unusual way that seems to interestingly straddle categories. The bath care company (that’s Dove, not Pandora) worked with Studio Resonate, a division of Pandora that self-describes as “An audio-first creative consultancy […] at the crossroads of creative and data, science and sound.” The outcome is something between a music track and a podcast episode. Continue Reading
The warning is clear, though without a timeline: “You will soon lose access to Google Play Music.” That’s what Android users see when they open the Google Play Music app — Google’s would-be direct competitor to Spotify, Apple Music, and Amazon Music. Users are advised to transfer their accounts to YouTube Music, where the subscriptions will continue. YouTube Music is a starkly different UEX environment and library proposition. Continue Reading
After Spotify’s Q3 earnings call this week, SPOT stock demonstrated investor unhappiness with some aspects of the financial performance, along with a wider midweek market downturn. This post digs into the call details to uncover several key points related to content metrics, audience size, and podcast strategy. Click through for some interesting metrics. Continue Reading
In one of its most imaginative studies to date, Magellan AI has released data showing how the two main party presidential campaigns have used podcast marketing. The quick summary is that both campaigns have advertised in podcasts, but on different schedules and in different ways. Click through for details and graphics. Continue Reading
Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading