Spotify/GroupM survey evaluates streaming audio advertising

Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify’s effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights. Continue Reading

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Pandora launches wide release of new “Muted Video” and display ad formats

Pandora is announcing today the wide release of its two newest ad formats: Muted Video and Responsive Mobile Display, after six months of testing with a handful of launch advertisers. Test partners included Denny’s, Google, Express, and the Lexus Dealers Association. The beta period enabled Pandora to develop usage metrics. Continue Reading