Digital audio advertising sales and technology company Targetspot is announcing a new ad-serving and analytics platform called TargetSpot Passport. The platform is native to streaming audio publishers — TargetSpot lives alongside Radionomy and SHOUTcast as subsidiaries of media giant Vivendi.
“TargetSpot Passport was created in response to this request continually expressed by our existing global community of clients and Publishers,” the announcement states. This week’s formal launch comes after testing in January with a select group of partners. More is to come, it appears, since Passport is described as the first launch in a suite of products.
“We’ve built powerful forecasting and yield capabilities combined with robust analytics and real-time performance dashboards maximizing revenue from a publishers’ sellable inventory,” said Alexandre Saboundjian, CEO TargetSpot. “We continue our mission to support publishers in developing income and better managing their inventory. We created TargetSpot Passport as a true audio ad-serving and analytics tool – built by digital audio experts specifically for the digital audio advertising community.”
TargetSpot claims to reach 50-million streaming audio listeners, or one-third of the total audience. Advertisers can target audience segments according to specificity that digital audio marketers have come to expect in recent years — that includes demographics, listening preferences, psychographic segmentation, and geography. Reporting and analytics are delivered in real-time.