Liberty Media isn’t giving up on a possible iHeartMedia acquisition

The rumor mill turns once more. After a back-and-forth earlier this year that eventually came to naught, Liberty Media CEO Greg Maffei said in the company’s Q1 earnings call that the company is still potentially interested in acquiring iHeartMedia. “iHeart is an attractive free-cash flow generator,” he said. “At the right price, I think it would be additive to our music holdings.” Continue Reading →

Vox Media gets creative with new podcast ads for HBO’s Silicon Valley

Vox Media is exploring new options for creative advertising in podcasts. Three of the media company’s shows will have ad breaks where Kara Swisher, co-founder of Recode and host of the Recode/Decode podcast, interviews a character from the HBO comedy Silicon Valley. The interview with actor Chris Diamantopoulos (in character as tech investor Russ Hanneman) covers the current cryptocurrency plotline of the show. Continue Reading →

iHeartRadio launches “snackable” podcast with Barbara Corcoran

iHeartRadio has formed a partnership with Barbara Corcoran, one of the regular “sharks” in the reality startup show Shark Tank, to launch the Business Unusual podcast hosted by Corcoran, sponsored by Dell Small Business. It is a monologue format in which the real estate mogul delivers a business lesson (or two) in what is promoted as a “snackable” five-minute show. Continue Reading →