Triton Digital announced that its a2x programmatic audio advertising marketplace will integrate with IQM, a data solutions provider specialized in ‘voter matching’ for progressive politicians and causes. Through this deal, buyers using the IQM platform can expand their reach to include digital audio inventory in their purchases.
“With a reach of approximately 180 million individuals per month in the U.S., digital audio is an incredibly valuable marketing channel for political campaigns,” said Benjamin Masse, managing director of market development and strategy for Triton Digital. “The ability to target individuals by age, gender, location, and other demographic information provides a level of efficiency and relevance that is difficult to obtain through political mailings, phone calls, and door-to-door visits. We look forward to the success that IQM’s buyers will receive from incorporating this tremendously effective communication channel to their programmatic buys.”
“With Triton Digital and their a2x® marketplace, we’ve expanded our capabilities and how political campaign managers can leverage digital audio for their local messaging,” said IQM CEO Bhargav Patel. “Triton Digital’s a2x marketplace is full of premium audio inventory that will enable our clients to extend their reach, by delivering compelling messages to their target audiences at the right time, on the right devices, and with the right frequency.”