Steve Pratt of Pacific Content shares a large collection of expert insights on what they expect in podcasting next year. The pros have a range of predictions, including consolidation, proliferation, diversity, and reaching $1 billion. Continue Reading
IAB Australia has released a new report with insights about advertising for the region’s growing digital audio market. The Digital Audio Buyer’s Guide shared some statistics about interest in streaming, as well as the latest market trends for advertising to that engaged audience. Continue Reading
Edison Research has published its Infinite Dial 2019 report for Canada, its second exploration of the audio consumption habits for the market. The results are based on more than 1,000 phone surveys in the country, offered in both English and French, during the first quarter of the year. Continue Reading
Edison Research has shared the results of its latest investigation into audio trends down under. The Infinite Dial Australia 2019 is the third edition of the report for this market. The report highlighted growth in podcasting and smart speakers for Australia, plus detailed some notable differences from the most recent U.S. data. Continue Reading
Audio.ad, a specialist in digital audio advertising for Latin American and Hispanic audiences, has released a report on the current market in Chile. It is the second report on this country’s attitudes toward digital audio; the first was in 2015. More than 1,000 cases were included in the online survey. Continue Reading
The Infinite Dial Canada analyzed trends in online audio listening and brand awareness. The results found that 57% of Canadian adults are listening to online audio on a monthly basis. For weekly listening, the rate is 49%. It also tracked a steady lead for Spotify among audio brands. Continue Reading
Spotify is expected to roll out in South Africa later this month. The streaming service is hosting a press event on March 13 when it is expected to formally announce the expansion. The first indication of Spotify’s interest in South Africa came with a job listing posted in September 2017 for a senior editor/music programmer to be responsible for that region. Continue Reading
When Pandora announced the Dynamic Audio ad product last February, the idea was to create a targeting technology that could personalize audio marketing to the listener to an unusually individual degree. The launch partner for that development venture was British ad company A Million Ads. Now, the two companies are starting to roll out the result of that work, on a testing basis with two advertisers. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Analyzing Scripps’ move to cut radio and focus on podcasts. Other news from the the United States, United Kingdom, Australia, and more. Continue Reading
YouTube Red is slated to make an international expansion this year. Chief Business Officer Robert Kyncl told Les Echos that the company has been getting the licensing and distribution deals in place to take the subscription service to more countries. YouTube Red is currently available in Australia, Korea, Mexico, New Zealand, and the U.S. Continue Reading
Over the weekend TechCrunch broke news from undisclosed sources in Apple that the tech giant was close to acquiring market-leading music-ID platform Shazam — Apple confirmed the acquisition this morning. The enormously popular and influential Shazam has historically taken the role of Switzerland, standing in the midst of Spotify, Napster, Apple Music and others, offering to funnel ID’d songs to the user’s preferred listening platform. That could change. Continue Reading
Integr8 Research published the second part of its investigation into radio listening. The first part examined crossover between owning physical radio sets and streaming audio habits, and the new data looks specifically at listening among people who own smart speakers. Continue Reading