IAB Australia has released a new report with insights about advertising for the region’s growing digital audio market. The Digital Audio Buyer’s Guide shared some statistics about interest in streaming, as well as the latest market trends for advertising to that engaged audience. Continue Reading
The IAB Australia has published its annual audio advertising report. The analysis shows strong support for streaming audio, with 87% of agencies using the format in 2018. Streaming digital audio was a regular part of ad activity for 62% of media agencies in the country. Continue Reading
The IAB Australia Audio Council announced that Richard Palmer has been elected as the group’s co-chair. Palmer is Triton Digital’s director of APAC market development, and was previously head of digital at Macquarie Media. Continue Reading
The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading