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Integr8 Research: How Spotify is replacing record stores and influencing radio programming

Integr8 Research has released a series of blog posts highlighting research into the habits of Spotify listeners, and how they relate to trends seen in broadcast radio. The company analyzed the top 200 tracks on the Spotify charts in the U.S. each week from the beginning of 2019 through August 1. Continue Reading

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Survey: Radio leads music discovery, but on-demand is closing the gap in select groups

Integr8 Research released a third blog post with research into the role of radio for today’s listeners. This installment reflected on radio’s long-standing position as a driver of new music discovery. Traditional broadcast did still post the highest discovery rates across many demographic groups, the lead was much narrower for a few key consumers. Continue Reading