Integr8 Research has released a series of blog posts highlighting research into the habits of Spotify listeners, and how they relate to trends seen in broadcast radio. The company analyzed the top 200 tracks on the Spotify charts in the U.S. each week from the beginning of 2019 through August 1. Continue Reading
Integr8 Research is investigating the growth of smart speakers and their impact on radio. The latest publication indicates that smart speaker ownership could outnumber radio ownership by 2020. The prediction comes from a survey of 15- to 39-year-old contemporary radio format partisans. Continue Reading
Integr8 Research released a third blog post with research into the role of radio for today’s listeners. This installment reflected on radio’s long-standing position as a driver of new music discovery. Traditional broadcast did still post the highest discovery rates across many demographic groups, the lead was much narrower for a few key consumers. Continue Reading
Integr8 Research published the second part of its investigation into radio listening. The first part examined crossover between owning physical radio sets and streaming audio habits, and the new data looks specifically at listening among people who own smart speakers. Continue Reading