Comprehensive coverage of the podcasting industry and its business ecosystem.
Popular listening platforms, from streaming music to broadcast radio, have stepped into podcasting by pulling podcasting onto their platforms, mostly through acquisitions. Alphabet/Google/YouTube is taking a somewhat different tack, offering six-figure grants to podcasters and podcast networks to create video versions of their shows. This according to Bloomberg, which cites anonymous sources. Continue Reading
Podcast database and social listening platform has released the second edition of Podchaser 25, a February ranker of podcasts which are exhibiting spikes of popularity. Podcasher calls the list “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
In what might be an indication of podcast creation settling down from the Covid surge, the number of newly created shows in February was only 11% of a year ago. The trend projects that 2022 will produce a small fraction of 2021’s new podcasts. Click for details. Continue Reading
Preeminent consumer research company in audio, Edison Research, released a Top Podcast Networks by Audience Reach list. SXM Media takes the #1 spot. This list differs from some other network rankers, because it gets its findings from consumer surveys of active podcast listeners, not from technology measurement of the measuring company’s clients. Continue Reading
Imagine you’re listening to a news podcast, and friend sitting next to you is listening to the same podcast — but you are hearing different segments of content. That scenario coud happen with shows produced on Spooler, a new podcast tech service. Click for more info. Continue Reading
This morning venerable podcast hosting platform Libsyn announced its acquisition of Podcast Ad RepsLLC, known as PAR. PAR will be bundled into AdvertiseCast, a previous Libsyn acquisition. Rick Selah and Anthony Savelli, PAR’s founders, and Co-CEOs, will join AdvertiseCast’s leadership team. Continue Reading
If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he cites Edison Research indicating that spoken word’s share of all audio listening continues to rise. That’s good news, according to Steve, but the breakdown is troubling for talk radio stations. “Talk radio needs to think beyond the transmitter.” Click through for more metrics and graphics. Continue Reading
Podcast advertising market intelligence company Magellan AI is announcing a new partnership with PRX, wherein podcast download data from PRX is ingested to Magellan’s media planning platform, called Magellan AI Verified Downloads, which launched late last year in beta. Continue Reading
In an ambitious and consequential grab, Spotify has acquired two pillars of podcast advertising attribution, Chartable and Podsights. The additions fortify Spotify’s inceasingly formidable podcast tech stack, at the center of which is the Megaphone hosting and ad-tech platform. Continue Reading
The Podcast Academy’s second annual “The Ambies” award ceremony is scheduled for March 22 as an online presentation only. The livestream will be on Twitch exclusively. Today, the Academy releases the nominee field — 178 shows and individuals across 25… Continue Reading
Podchaser is announcing a new integration with podcast hosting and analytics company Transistor. The deal allows Transistor users to easily submit their podcasts to Podchaser via the Transistor dashboard. That’s a more streamlined use case for Transistor users than Podchaser’s podcast-adding page which is open to any show.
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