Vox’s news podcast “Today, Explained” extends to public radio in rare crossover

Media giant Vox has notified us that Today, Explained, the company’s flagship daily news podcast hosted by Sean Rameswaram and Noel King, is now carried by over 50 public radio stations across the country. The arrangement is made via WNYC Studios. While there is a firmly established crossover of public radio shows to podcasting, and also from commercial radio shows to podcasting, it is more rare to see an indie podcast cross over to terrestrial radio.

The inaugural radio stations embarking on this arrangement include Philadelphia’s WHYY, Oregon Public Broadcasting, New Hampshire Public Radio, Cincinnati Public Radio, New Orleans Public Radio, and Baton Rouge’s WRKF. The full list, and their broadcast times for Today, Explained is HERE.

We note that the broadcast times are all over the radio clock.

Both Sean Rameswaram and Noel King are public radio alumni — more recently for Noel King who was a host of NPR’s Morning Edition and Up First before moving to Vox.

“I am thrilled to be returning to public radio stations across the country with Today, Explained,” says King, who joined Vox earlier this year after serving as a host of NPR’s Morning Edition and Up First, and previously as a producer on WNYC’s The Takeaway. “Public radio airwaves are a valuable, limited resource, and for stations to choose our show is both an honor and a testament to the work our team does every day. I’m so glad we’re finding a home in the public media ecosystem that we have known and loved since the start of our careers.”

“Broadcasting this podcast on public radio stations across the country has been a dream of mine since we launched back in early 2018,” says Rameswaram, who joined Vox after holding roles at WNYC Studios’ Radiolab, WNYC and PRI’s Studio 360, and more, and co-created Today, Explained. “From the jump, the show has tackled the news by interrogating all perspectives and angles while appealing to the broadest audience imaginable.”

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Brad Hill