Metrics & Research 105

Nielsen finds radio’s reach remains strong despite stark generational preferences

Posted on June 24, 2015 by Anna Washenko

Nielsen has released its Total Audience Report for the first quarter of 2015. The report showed impressive reach for radio, but a dwindling in how much time that large audience tunes in. Meanwhile, digital services and mobile platforms are seeing quick growth in usage. Terrestrial radio still has the greatest reach, with 93% of the adult population listening each week. However, time spent with radio has been slowly declining as most digital and online hardware has seen spikes in use. Plus the breakdown of audience ages shows low interest in radio among teens and young adults. Continue Reading →

Total Audio Audience: The Need for Unified Measurement

Posted on June 23, 2015 by Brad Hill

by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading →

IAB defines “Liquid Audience” in new whitepaper, calls for nuanced measurement

Posted on June 22, 2015 by Brad Hill

The Interactive Advertising Bureau (IAB) has released a whitepaper called Advertising Audiences: The New “Liquid Consumer” Paradigm. It’s a free download, and builds on the idea that digital media audiences are increasingly transient, needing new types of measurement. Continue Reading →

NPR podcast revenue up 200% in two years; younger listeners

Posted on June 22, 2015 by Brad Hill

NPR chief Jarl Mohn spoke to the Associated Press recently about the netweork’s reliance on podcast storytelling generally, to attract new audiences and new income. The radio group has seen strong revenue growth, and an influx of younger listeners. Continue Reading →

In-home streaming gets the Spotify analytical treatment

Posted on June 22, 2015 by Brad Hill

Spotify released analysis of the music preferences of home streamers — Spotify users who listen via WiFi speakers and other in-home connected devices. The company said the breakout could be helpful to marketers who connect target audiences to music genre preferences. Continue Reading →

Sonos boss: In-home Sonos listening is nearly all streams

Posted on June 19, 2015 by Brad Hill

Co-founder and CEO of WiFi-speaker company Sonos, John MacFarlane, published an article in Music Business Worldwide, in which he documents that 92% of all Listening through Sonos speakers is streamed, not owned music. Continue Reading →

Digital spending drove May ad growth; Internet radio buys up 44%

Posted on June 18, 2015 by Brad Hill

Standard Media Index released its May Ad Market Highlights report. Following up the recent Q1 2015 summary of the ad market’s performance, the May update shows continued strong adoption of digital marketing, and double-digit growth in Internet radio marketing. Continue Reading →

The Download on Podcasts: On-demand audio is driving TV-like usage habits

Posted on June 17, 2015 by Brad Hill

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

When NiemanLabs produced an analysis last week of NPR’s first-quarter listening statistics, the main lesson was this: People are migrating from real-time listening to time-shifted listening. does this represent an opportunity for all of radio?

Continue Reading →

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Strata buyer survey shows drive to streaming audio advertising

Posted on June 17, 2015 by Brad Hill

Media buying platform Strata released the latest in its series of quarterly agency surveys. The results show a dramatic drive toward online audio marketing, with a corresponding migration away from spot radio interest. Continue Reading →

Nielsen finds Canadians are streaming more, but may only want to spend $6 for it

Posted on June 9, 2015 by Anna Washenko

Nielsen has released a Music 360 report focused on the Canadian market. The report found that time spent listening to music in Canada has risen 20% since 2013. Nielsen also found that streaming volume has increased 94% since it began tracking that metric for Canada in July 2014. Another interesting data point from that research was an assessment of how much the respondents would be willing to pay for streaming services. Continue Reading →

Webcast listening reaches new high ground in April: Triton Webcast Metrics

Posted on June 9, 2015 by Brad Hill

Webcast listening rose 1% month-over-month in April, and 39% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Click through for historical trend charts. Continue Reading →

Report shows growth in radio and streaming, declines in physical and digital sales

Posted on June 3, 2015 by Anna Washenko

Pricewaterhouse Coopers released a report about the global entertainment and media markets. The research covered both the radio and music market segments. The report found that radio had total revenue of $20.67 billion in 2014. On the other hand, the music industry was valued at $15.06 in 2014 and total recorded music revenue was $6.01 billion. Continue Reading →