Nielsen on total audio measurement: “We feel good about progress”

Nielsen held its quarterly earning call for Q1 yesterday. While much of the reporting pertained to non-audio products and initiatives, CEO Mitch Barns anwered questions about audio measurement, and the progress of Nielsen’s stream measurement initiative. “We are right where we thought we would be.” Continue Reading

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IAB’s Podcast Working Group meets in Vegas, seeks guidelines in a fast-growing category

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading