From a large-scale survey (5,132 U.S. adults surveyed in December), the Pew Research Center has released results about the popularity of podcasts and the habits of listeners. It’s a big study with deep analysis provided by Pew. We cover key takeaways and a couple of nuances. Click for metrics, graphics, and a link to the full study. Continue Reading
YouTube is the most popular social media network for U.S. adults. That’s the latest finding from a Pew Research Center survey, where 73% of respondents said they access the video site online or on their smartphone. Continue Reading
Voice controls aren’t just for smart speakers. Pew Research Center surveyed U.S. adults who use voice assistants and learned that 46% said they use the technology to interact with smartphones and other devices. The most common device was a smartphone, leading with 42% of respondents. Continue Reading
Pew Research Center has released its State of the News Media report, a compilation of the extensive research into topics such as podcasting, audio, and public broadcasting. It offers a consolidated look at where the news media is headed. The fact sheets for podcasting and audio leaned heavily on data from Edison Research and Nielsen. Continue Reading
The Pew Research Center examined the proliferation of tasks that people use their smartphones for over time. In 2012, 53% of respondents said they had ever used their phone to listen to online radio or a streaming music service. By 2015, that figure increased to 67%. Continue Reading
As part of its State of the News Media 2015 report, the Pew Research Center has released nearly a dozen Fact Sheets. Two of them are pertinent to the online audio industry: Audio, and Podcasting. Continue Reading