The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Peabody Award bestowed on Serial is a culmination for the show’s creators, and also emblemizes the impact Serial has had on podcasting. But the podcasting resurgence is much more than Serial.
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A little over five years ago, simulcasts made up the majority of online radio usage. Then over the last several years Pandora has enjoyed consistent growth while the market for simulcasts is pretty much flat. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading
The IFPI released its annual Digital Music Report, complete with an assessment of industry trends and case studies. According to the group’s data, 2014 was the first year that digital channels and physical channels accounted for the same proportion of revenue, 46% each. The digital revenue totaled $6.85 billion for the year out of the industry’s total revenue of $14.97 billion. About 41 million people now pay for music subscriptions, which accounted for 23% of global digital music revenue. Continue Reading
Our Infinite Dial studies have been tracking usage of online radio since 1998, and we have asked about ‘monthly usage’ since 2000. In a recent meeting I made the comment that if one superimposes the graph showing growth of smartphone ownership over the monthly online radio usage one can see a strong correlation. Continue Reading
Webcast listening rose 5% month-over-month in February, and 40% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Click through for historical trend charts. Continue Reading
The growing use of smartphones for managing all aspects of digital life is a pertinent issue for the entire audio industry. A newly-released study from the Pew Research Center defines the smartphone usage footprint across age groups, and tracks how music/podcasts are consumed. Continue Reading
In The Infinite Dial 2015 Edison Research tested consumer awareness of 17 different streaming audio brands. Tidal wasn’t among them, but the re-launched service is in the news now. Is there room for a newcomer in the crowded music-service field? Continue Reading
GlobalWebIndex released research into the online behavior of teenagers. The participants covered 16- to 19-year old Internet users in 32 different countries worldwide. Entertainment is a top online activity for this age group, with 60% reporting that they had listened to music on a streaming service in the past month. Continue Reading
Data, big and not so big, is a key advantage for streaming over other forms of audio, enabling platforms to deliver better programming and advertising to listeners. Turning Data into Dollar$ brings together five experts to discuss how data leads to better outcomes in programming and advertising. Continue Reading
BIA/Kelsey released its annual report of radio station revenue, showing the top ten revenue-generating stations. We spoke to Dr. Mark Fratrik about the growing role of digital revenue. To him, it is “a clarion call.” Continue Reading
A new U.S. advertising forecast for 2015 and beyond, from ZenithOptima, projects mobile ad revenue for Internet radio to exceed desktop streaming revenue this year, and to leap ahead for the next two years. Continue Reading