Webcast listening reaches new high ground in February: Triton Webcast Metrics

triton digital canvas

Webcast listening rose 5% month-over-month in February, and 40% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. (As always, we look at Triton’s metrics through the lens of Mon-Sun, 6am-midnight, domestic U.S. streaming. Our key metric of record is Average Active Sessions [AAS].)

Pandora crossed the 2-million AAS mark for the first time in February.

Looking at individual month-over-month activity in the top-20 group, Idobi was the big gainer, with 63% more Average Active Sessions (after a large reported dip in January). Slacker rose 9%.

While the Katz Digital Audio group (comprising 11 of the top 20 measured Triton clients) grew only one percent year-over-year, the group as a whole rose 40%. Pandora, which owns most of the average active sessions, gained 12% from February, 2014. AccuRadio enjoyed a 34% increase, and ESPN grew its sessions 29%.

Here is the historical trend chart of the top five leaders:


triton ranker feb2015 leaders 638w



Here is as year-over-year illustration of the Top 20 Triton group, with Spotify added to January, 2015.


triton ranker feb2015 YoY 638w



As in previous months, mobile listening drove webcast metrics in January. Triton measured over 72% of streams moving through mobile devices, and released the following trend chart:

triton ranker feb2015 mobile trend




Brad Hill