Advertising in music services, and ad technologies that power it.
Spotify released its 2013 financials, with a basic P&L that tells a vigorous growth story, higher revenue, and lower loss compared to the previous year. At the same time, most of the gross revenue was paid into the music industry as licensing expenses. Continue Reading
Podcast producer, ad-repping company, and listening platform Podcast One issued a takedown demand to podcast listening app Stitcher, calling for the removal of Podcast One programs from the Stitcher platform. We spoke with Podcast One founder Norm Pattiz about the situation status, and what it means for podcasting. Continue Reading
adStream is an ad-stalking journal in streaming audio.
Video ads in audio streams often convey the entire marketing message, even to listeners who aren’t looking at the screen, which is often the case. We have also spotted some video commercials on music services that require watching to deliver a fully branded message. Continue Reading
The Radio Advertising Bureau (RAB) released its third-quarter revenue report. In it, digital advertising revenue continues its year-over-year growth story, while traditional spot revenue continues to show incremental decline from comparison quarters. Continue Reading
Freemium — the layer of streaming music which is designed to funnel users into paid music subscriptions at services like Spotify, Rdio, and Slacker. Freemium streaming is ad-supported, and we were curious about spot load in Freemium listening. We put it to a test. Continue Reading
Audio ad platform TargetSpot announced a partnership with RMS, the leading audio ad network in Germany. RMS also operates an Internet radio publishing platform for German online radio stations. TargetSpot merged with leading Internet radio platform Radionomy in January. with both companies involved in audio publishing and ad marketing, the synergies of this deal appear to angle in from all directions. Continue Reading
eMarketer released estimates about ad revenue from YouTube — especially interesting as the video platform releases Music Key ad-free listening. eMarketer projects that U.S. video ad revenue alone would increase 39.2% to $1.13 billion. The company expected that the figure would continue to expand in double digit percentages to a possible $1.75 billion in 2016. Continue Reading
Music-ID app SoundHound has created an intriguing brand integration with Grand Marnier, in which the DNA of certain songs is revealed — samples, remixes, and covers, mainly. The campaign is called “The DNA of Music,” and we spotted it surrounding a Kelly Clarkson song ID’d in SoundHound. We talked to Cheryl Lucanegro, VP of Sales at SoundHound, to get the back story of this campaign. Continue Reading
Radio group Cumulus Media and online music service Rdio forged their partnership last September, so yesterday’s earnings call from publicly traded Cumulus could be approached as a one-year anniversary of the terrestrial/online hook-up. In year-over-year growth in ad revenue, digital led the way, and Rdio led digital. Continue Reading
AudioHQ announced a partnership that will see targeted audio ads delivered to listeners on AccuRadio’s online radio platform. The audience targeting will be based on registration information. Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Many in the advertising world think of Big Data as a damper to the creative process and the cause of the “wind tunnel” effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy. Guest column by Bret Kinsella of XAPPmedia. Continue Reading