Advertising in music services, and ad technologies that power it.
Yesterday. There were acquisition rumors. There was an earnings call. There was a jittery-up-and-down stock price. In the middle of all that, Pandora CEO Brian McAndrews laid out the company’s key lines of strategy in this ambitious and pivotal year. Continue Reading
MixRadio has signed on to use the Digital Audio Exchange (Dax) run by UK media company Global. The streaming audio platform will use Global’s exchange to monetize its inventory. Dax was created in 2014 as a hub for direct and programmatic advertising. Continue Reading
Digital ad revenue for the radio industry increased 11.4% to $550.8 million in 2015. That’s the key takeaway from the latest benchmarking report commissioned by the Radio Advertising Bureau. According to the analysis, the average market cluster saw $961,756 from digital sales during the year. Continue Reading
Miami-based audio advertising company Audio.Ad has hired Nestor Perinot as VP of Sales, bringing the company’s technology and business development to the U.S. Audio.Ad, which is owned by Cisneros Interactive, has marketed its advertising solution mainly in Latin America. Continue Reading
Radionomy-owned digital advertising platform TargetSpot announced a new partnership with Internet radio platform MixRadio, to sell inventory in France, Germany, and Switzerland. The alliance starts this month. Continue Reading
Triton Digital announced this morning that NPR has selected Triton’s Tap Podcast platform for monetization of NPR podcasts. The deal offers advertisers flexible ways to plan campaigns targeted to NPR’s on-demand podcast listeners. We spoke with Dominick Milano of Triton Digital about how it all works. Continue Reading
Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading
sponsored by PodcastOne
Is Serial the most successful podcast ever? You’d think so, reading media hype about it. Confusion about podcast success metrics is a deeply rooted problem. Individual network solutions give early movers an advantage, and customized ad-serving technology is putting intelligence into the system too. Continue Reading
iTunes Radio, a late-arriving Internet radio initiative, once widely appraised as a “Pandora killer,” will end as a free, ad-supported service on January 29. On that date the lean-back listening service will become part of Apple Music’s monthly music subscription offering. Continue Reading
STRATA announced that digital ad inventory from iHeartMedia is now available in its systems for ad buyers. This new deal brings iHeart’s inventory to more than 1,000 ad agencies currently using STRATA. Continue Reading
Triton Digital announced a new partnership with Audio.Ad that will see the digital audio ad company’s inventory added to Triton’s a2x programmatic ad exchange. Audio.Ad specializes in the Latin American and U.S. Hispanic markets. Continue Reading
This morning Triton Digital launched Tap Podcast, a new advertising platform for podcasts. Tap Podcast is a customized version of the Triton Advertising Platform (Tap), built to provide targeted ad injection in podcasts.
Continue Reading