Advertising in music services, and ad technologies that power it.
Digital audio advertising platform TargetSpot announced an alliance with LiveRamp, a tech company that helps advertisers connect with targeted audience segments. The deal becomes part of a complex data ecosystem which lifts streaming audio above linear audio in its ability to target precise audience groups and satisfy advertiser demand for data-rich audio campaigns. Continue Reading
“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined.”
YouTube CEO Susan Wojcicki made this announcement at an industry event targeting advertisers and agencies. Continue Reading
Spotify has been doubling down on its advertising business, which supports the Spotify Free consumer experience, for over a year. Today brings more emphasis on the advertising business. Spotify has announced new hires and promotions within its global ad team. Continue Reading
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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading
Triton Digital has secured another partner for its a2x programmatic audio advertising platform. Radioline, a European radio and podcast aggregator, will use Triton’s platform to enable programmatic digital audio inventory on its website. Continue Reading
TuneIn has announced the debut of a new brand campaign dubbed “Listen Like You Mean It.” The spot, which is the work of advertising agency McKinney, ties in with two major sporting events: the 2016 Major League Baseball season and the National Football League draft. Continue Reading
This week, YouTube announced the introduction of a new ad format for its videos. Bumper ads are a six-second format intended to accompany mobile viewing. These are meant to be a more “snackable” approach to advertising on the platform and they cannot be skipped. Continue Reading
Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading
Guvera has entered a partnership that will see it highlighted on the Asia’s Next Top Model television show. The streaming platform will be tasked with curating music for the program’s runway shows. Guvera has also launched a brand channel for the show in its app, which collects both music and video from the reality program. Continue Reading
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After months of waiting, Google’s on-demand music service, Google Play Music has launched its podcast section. In doing so, Google joins Spotify, Deezer, and Pandora by incorporating podcasts into a music-only catalog. Here are four things to know. Continue Reading
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On a cross-country plane with in-flight entertainment, what are the options for podcast listening? Not many, but they do exist. It’s a toe-hold to what could be an opportunity to spread even more awareness of podcasting among hundreds of millions of annual flyers. Continue Reading
Panasonic’s Aupeo division announced a partnership with Triton Digital for use of the Tap OnDemand ad platform. Through this deal, Triton’s technology will be used for targeted ad insertion into the personalized audio messages played by the company’s personal radio service in cars. The arrangement will give both car manufacturers and brand partners the opportunity to deliver personalized audio messages to drivers through the OneConnect system. Continue Reading