Radioline latest partner to use Triton’s a2x programmatic exchange

triton digital canvasTriton Digital has secured another partner for its a2x programmatic audio advertising platform. Radioline, a European radio and podcast aggregator, will use Triton’s platform to enable programmatic digital audio inventory on its website.

“The programmatic audio marketplace is mature and very attractive to advertisers,” said Benjamin Masse, Triton’s managing director of market development and strategy. “We are thrilled to partner with Radioline to help them leverage this powerful medium.”

“The robust targeting and tracking capabilities of a2x will be incredibly valuable in reaching our monetization goals,” Radioline CEO Geoffroy Robin said.

Triton Digital has added a slew of partners for its a2x platform in recent months. Most recently, it entered the Japanese market thanks to a deal with Dentsu. Some of the other new a2x partners include, Tuned Global, Spreaker, Big Mobile, and Audio.Ad.

Anna Washenko