Advertising in music services, and ad technologies that power it.
First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading
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Ten semifinalists were named in Radiotopia’s “Podquest” contest. These 10 producers are developing shows whose descriptions illustrate a high level of podcast creativity, and their topical descriptions cut an oblique angle through the traditional podcast categories presented by Apple. One winner will emerge. How will the other nine fare when Apple’s old-fashioned categories have so much clout?
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Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading
In a keynote interview at MIDEM over the weekend, Pandora CEO Tim Westergren talked about Pandora’s plan to build an on-demand service to complement its market-leading streaming radio platform, and the company’s support of the music industry. Along the way, Westergren reiterated his company’s explicit mission to replace broadcast radio, and why that’s a good thing for listeners and musicians. Continue Reading
iHeartRadio has announced streaming stations that focus on hits from single years. Called Class of Radio, the idea is to pick your graduation year. In our test, we heard an ad-free station sponsored by a student loan refinancing company — a nice campaign tie-in. Continue Reading
Adlarge Media announced that it has inked idobi Network to its portfolio of audio publishers represented by the New York-based company. idobi is the 6th-ranked streaming radio outlet in the company, and has been online for over 15 years. (idobi also was a winner of the annual RAIN Internet Radio Awards, in 2014.) Continue Reading
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Nearly four out of five podcast listeners stream their shows, rather than downloading them, according to new survey results from Edison Research and Triton Digital. Yet metrics are still keyed to downloads, as with the Podtrac Ranking released last week. In addition, some podcast apps make streaming difficult.
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Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK. Continue Reading
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The paid subscription model presents an opportunity for podcasting, and an experimentation phase seems to be underway now, and accelerating. Different networks are taking different slants in setting up paywalls. There are parallels with the streaming music business.
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Podcast network Acast has launched a new feature on its hosting platform that allows show creators alternative ways of monetizing their work. With Acast+, programs can charge listeners for exclusive access and premium audio content without advertisements. They can also make early releases available before they are published to the core app for a fee. Continue Reading
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This guest column by Gonzalo Alonso, Managing Director of advertising solutions company Audio.Ad, shines light on recently completed research into how and when U.S. Hispanic consumers listen to digital audio. Continue Reading
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Audience measurement in podcasting is the most notorious issue that producers and network distributors face. But, infamous though podcast analytics are, not everybody is unhappy. One thing for sure though: Data drives digital audio forward. Continue Reading