Advertising & Monetization

Advertising in music services, and ad technologies that power it.

Subha Modur joins RAIN Streaming Audio Advertising Summit as featured speaker

Posted on by RAIN News Staff

Subha Modur, Director of North American Media at travel company KAYAK, has joined the speaker roster of the Streaming Audio Advertising Summit, June 2 at the Metropolitan Pavilion in New York. Modhur will engage in a live interview session to explore the marketing opportunities, advantages, goals, and ideal outcomes of streaming audio advertising from the perspective of a brand advertiser. Click through for details. Continue Reading →

TargetSpot partners with LiveRamp for data to bridge audiences in digital audio

Posted on by Brad Hill

Digital audio advertising platform TargetSpot announced an alliance with LiveRamp, a tech company that helps advertisers connect with targeted audience segments. The deal becomes part of a complex data ecosystem which lifts streaming audio above linear audio in its ability to target precise audience groups and satisfy advertiser demand for data-rich audio campaigns. Continue Reading →

YouTube emphasizes music as it releases TV-crushing metrics

Posted on by Anna Washenko

“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined.”
YouTube CEO Susan Wojcicki made this announcement at an industry event targeting advertisers and agencies. Continue Reading →

The Download on Podcasts: Pioneers of podcast streaming are gaining traction

Posted on by Brad Hill

sponsored by PodcastOne

The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading →

Triton Digital’s programmatic audio advertising (a2x) enters the Japan market via Dentsu

Posted on by Brad Hill

Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading →

Guvera teams with TV for its latest branded channel

Posted on by Anna Washenko

Guvera has entered a partnership that will see it highlighted on the Asia’s Next Top Model television show. The streaming platform will be tasked with curating music for the program’s runway shows. Guvera has also launched a brand channel for the show in its app, which collects both music and video from the reality program. Continue Reading →