Subha Modur, Director of North American Media, KAYAK
Subha Modur, Director of North American Media at travel company KAYAK, has joined the speaker roster of the Streaming Audio Advertising Summit, June 2 at the Metropolitan Pavilion in New York.
Modhur will engage in a live interview session to explore the marketing opportunities, advantages, goals, and ideal outcomes of streaming audio advertising from the perspective of a brand advertiser. The conversation, hosted by RAIN President Brad Hill, will range over many topics specific to the marketing opportunity of streaming audio:
- How digital audio differentiates from other media and audio categories
- Important goals in planning an online audio campaign
- Ideal outcomes and key performance indicators
- The priority of audience targeting
- The growing role of programmatic in audio advertising
- Unique storytelling opportunities on the creative side
- The importance of reaching the mobile listener
- Unifying audience measurement
The Streaming Audio Advertising Summit brings together agency media buyers with key audio publishing and technology companies in a powerful intersection that represents the business engine of internet radio. In addition to Subha Modur, confirmed speakers include:
- Lauren Nagel, Group Creative Director (Pandora)
- Brian O’Kelley, CEO & Co-Founder (AppNexus)
- John Rosso, President, Market Development (Triton Digital)
- Manoush Zomorodi, Host, “Note to Self” (WNYC), who will moderate a panel on the marketing opportunity of podcasting with Brendan Monaghan (CEO, Panoply), Lex Friedman (EVP, Sales & Development, Midroll Media), and Thomas Mancusi (VP, Sales & Development, audioBoom)
- Jeff Rossi, Global Head of Business Marketing (Spotify)
- Larry Rosin, President (Edison Research)
- Kurt Hanson, Founder (RAIN News and AccuRadio)
CLICK HERE for speaker details, agenda, and registration.