Advertising in music services, and ad technologies that power it.
Anchor introduced its Anchor Sponsorships monetization platform in November, and is promoting a strong uptake among its users. According to a new blog post, Anchor says participation in the sponsorships program has “effectively doubled the total number of podcasts on the market that are running ads.” Continue Reading
In today’s edition of James Cridland’s Podnews, he makes an interesting comparison. Taking the just-published list of radio’s top advertisers (from Inside Radio), Cridland has the idea of comparing it with Magellan’s recent list of top 15 podcast advertisers Continue Reading
Spotify’s Discover Weekly is one of the streaming service’s more popular features. Now, the company is giving advertisers the chance to capitalize on the playlist’s popularity. Spotify is testing sponsorships of the Discover Weekly playlist for its free listeners. Continue Reading
Hetal Patel is returning to iHeartMedia for a role as executive vice president of SmartAudio Intelligence Insights. In this position, Patel will head the team creating research and insights to shape iHeartMedia’s value proposition. Continue Reading
Veritone announced that it has entered an agreement to provide advertising insights to Univision Communications’ nationwide Spanish-language radio network. Univision stations will be able to leverage Veritone’s aiWARE artificial intelligence service to access near real-time insights and advertising performance intelligence. Continue Reading
Digital audio advertising company DAX announces today that it has landed an exclusive agreement to distribute and represent popular podcast Something You Should Know for OmniCast Media. The show is hosted by OmniCast co-founders Ken Williams and Mike Carruthers. Continue Reading
Deezer and Triton Digital have entered into a deal for mobile programmatic audio advertising. Under the terms of the new partnership, audio buyers in 20 countries will be able to make real-time deals for Deezer’s digital audio inventory on Triton’s Yield-Op supply-side provider. Continue Reading
Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading
Omny Studio, the audio publishing platform, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella. Continue Reading
Acast announced that it is launching its first personalized podcast ads. The podcast platform’s latest feature is powered by A Million Ads, and the service will be available across Acast’s entire global network. According to the press release, elements including the voiceover, the sound effects, and the music of an ad can be customized to a particular listener’s specific situation. Continue Reading
Magellan has released its October ranking of top podcast advertisers, noting two new participants in the list: security company ADT, and stock-trading app Robinhood. The monthly report highlight the top 15 podcast advertisers in the 2,000 podcasts tracked by Magellan. Continue Reading
Audio.ad, a specialist in digital audio advertising for Latin American and Hispanic audiences, has launched a new self-serve advertising platform. AudioSpot.shop will allow small and mid-sized businesses to create and manage their own custom campaigns. Continue Reading