On-demand music service Spotify has announced a new audience segment for advertisers called Playlist Targeting. Brand marketers will be offered a premium opportunity to connect with behavioral audience segments derived from user engagement with Spotify’s 1.5-billion playlists. Spotify exec Brian Benedik explains it to RAIN News. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading
Serial entrepreneur and disruptor Michael Robertson has launched 6 Seconds, a mobile listening app that turns radio (broadcast and pureplay) into a searchable jukebox experience. The app is positioned as an alternative to Pandora, and we also found unique discovery features. Continue Reading
Norm Pattiz, founder and CEO of PodcastOne, moderated the On Demand Is In Demand panel at RAIN Summit West. He offered a wealth of opinions about the exploding category of on-demand talk, and teased out insights from panelists. Click through to listen. Continue Reading
Podcasting metrics represent a problem for creators and distributors, who complain of not having comprehensive usage metrics. AdsWizz announced today the launch of AudioMetrix for Podcasts and OnDemand, a podcast and on-demand audio analytics product. Continue Reading
In a special research presentation at RAIN Summit West, Edison Research President Larry Rosin presented previously unreleased research from the 2015 edition of his company’s Infinite Dial survey project, focusing on car ownership and in-car listening. Continue Reading
Triton Digital has received certification for inclusion of Nielsen audience measurement technology in Triton streaming audio players, the company announced this afternoon. This development enables Nielsen to measure online streaming metrics of its broadcast clients through Triton’s streaming suite on desktop, Android, and iOS. Continue Reading
Advertising software company WideOrbit announced an agreement with Spanish Broadcasting System (SBS), to make SBS’s digital ad inventory available to marketers on WideOrbit’s programmatic platform, WO Programmatic – Digital. Continue Reading
Sponsored by AudioBoom
An eight-minute blast of news you need to know in streaming audio.
THIS WEEK: Streaming exclusives don’t stay exclusive; Webcast listening reaches new record; when a music label and a bank hook up; milestone moment for 8tracks; Pandora pays more than half of all webcast royalties Continue Reading
Triton Digital announced that it has completed an annual review of accreditation by the Media Rating Council (MRC), and that the accreditation of Triton’s Webcast Metrics and Webcast Metrics Local ratings products remains unchanged. Continue Reading
AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts. RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video. Continue Reading
RAIN Summits are famous for their thought-leadership discussion panels. Since the in-depth, industry-expert discussion panels go without saying, we’ll say no more about them here. Five other reasons to register for RAIN Summit West if you’ll be in Las Vegas this weekend. Continue Reading