Podcast analysis and attribution company Chartable has turned its metrics to a particular type of advertising: Podcast-to-podcast marketing. In this marketing category, podcasts advertise their shows on other podcasts. Click through for key results and a link to a fascinasting interactive table of results. Continue Reading
Podtrac released its monthly Top Podcast Publishers ranking for november. The company noted that global unique streams and downloads decreased for the Top 10 publishers by 10% from October and increased by 40% over November 2019. This makes sense, as the long Thanksgiving weekend might disrupt podcast listening routines, while the overall category growth over a year made November a growth story over that longer time frame. In the numbers: A large catalog disparity, in which iHeartRadio operates ten times as many podcasts as NPR does, illustrates different strategies of two powerhouse podcast networks. Continue Reading
The Interactive Advertising Bureau (IAB), owner of the standard set of guidelines for podcast measurements, has revised the spec and reissued it as version 2.1. The previous version, which has become a unifying definition of how to count downloads, audience reach, and advertisements in shows, was colloquially known as “IAB 2.” Click through to see key redefinitions of podcast measurement terms. Continue Reading
AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading
Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. It is an impressive project and a useful guide. Click through to see it and get the dowenload link. Continue Reading
PodcastOne is launching three new podcasts in an end-of-year burst. The founding member of Twisted Sister, Jay Jay French, will host The French Connection: The Music Business and Beyond. Jordyn Jones and Ron Jaworksi also claim the hosting position in new shows. Click through for details. Continue Reading
Ipsos has released survey results from a study fielded in June, taking stock of podcast consumption in Italy. The work is supported by DigitalMDE, an Italian audio tech and podcast solutions company. Click through for the infographic. Continue Reading
TuneIn has hired a new CEO, and it is Richard Stern, who comes to the streaming platform from Audible, where he was Chief Product officer. Stern replaces Juliette Morris, who was appointed as chief executive last summer. Simultaneous with the new leadership, and perhaps connected to it, TuneIn is also announcing today new investment from Innovation Endeavors. Click through for details. Continue Reading
AdLarge’s cabana digital audio network has added a trio of podcasts produced by AccuWeather. AccuWeather’s podcasts provide compelling and exceptional weather news, covering stories that matter most to listeners before, during, and after the storm — and also shows of broad interest such as how weather has affected istorical events. Continue Reading
Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely. Who? Magellan explains that Geely is the parent company of Volvo. Geely spent about $2.1-million in October, nearly a $2-million increase over September. Click through for more details. Continue Reading
Team Whistle is a content creator and distributor — mainly video, where the company serves 4.2-billion monthly videos globally. The company has formed a podcast network meant to attract advertisers targeting Gen Z and Millennial listeners. In support of this initiative, Team Whistle conducted a research survey focused on what young listeners want in a podcast. Continue Reading
Rhapsody International, the parent brand of the Napster music streaming service (originally called Rhapsody) and Rhapsody’s B2B white-label streaming provision service, announced that it is now powering Sonos Radio HD. In this cluster of brands there is one more: “Powered by Napster” which is the platform service brought to bear for Sonos. Continue Reading