Bret Kinsella: Apple Music at Six Months -10 Million Subscribers and a Free Tier

by Bret Kinsella

The Financial Times reported over the weekend that Apple Music has reached 10 million subscribers, which represents impressive growth over six months. What does it indicate about the future audience growth for Apple Music? Guest columnist Bret Kinsella infers a churn rate from publicly disclosed retention numbers, and arrives at a prediction.
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