Spotify/TNS study compares Spotify and radio listening in Canada

Spotify has expanded its listenership measurement study, produced by TNS, and today released results of a survey conducted in Canada. Like the European study, the Canada survey measures listening to terrestrial radio and to Spotify’s free online radio service, and demonstrates that Spotify’s audience provides incremental additional reach to radio advertisers. Continue Reading

Spotify videos and podcasts arrive, competing with YouTube and iTunes

Last week we reported that Spotify’s long-awaited video content, first announced last May, would finally appear in its mobile apps. Yesterday we were pleased to find a portfolio of video programming, plus audio podcasts, in a freshly updated Android app. Podcast listening in Spotify is a good experience, possibly a game-changer. Continue Reading

How Spotify’s expanding content options could create new businesses

After launching in October, Spotify has continued adding to its roster of In Residence shows. These playlists bring a new content approach to the streaming service, one that sounds more like a podcast or a radio show. Now that Spotify is also finally beginning the rollout of its long-awaited video options, it appears that the company is positioning itself as an entertainment hub for more than just on-demand music. Continue Reading