Search Results for: programmatic

Prisa renews with Triton Digital and expands relationship

Posted on by Brad Hill

We received word today that Prisa, the world’s largest spanish-speaking radio group, and a podcast producer, has re-upped with Triton Digital for a broad range of Triton services. They include delivery, monetization, and measurement of its digital audio assets including live radio, on-demand programming, and podcast audio. Prisa will continue to be measured in the Triton Digital Webcast Metrics Top 20 Ranker of streaming entities. Prisa will also put its podcasts in Omny Studio, a Triton Digital subsidiary. Continue Reading →

iHeartMedia acquires Voxnest; focus on advertising technology

Posted on by Brad Hill

The consolidation trend which has defined and accelerated enterprise podcasting for the past four years has a new story to tell today. iHeartMedia has reached agreement to fully acquire Voxnest, parent company of the Spreaker hosting and technology platform. Technology is the main impetus for this alignment, from iHeart’s perspective. Voxnest self-describes as “an audio technology company, specializing in podcasting solutions.” Click through for details, perspective, and quotes. Continue Reading →

SiriusXM closes Stitcher: 150M addressable audience, new lines of reporting, Pandora gets more podcasts

Posted on by Brad Hill

SiriusXM has closed its acquisition of Stitcher, three months after the July announcement that the satellite giant would buy the pioneering podcast company. Stitcher joins Pandora as a wholly-owned Sirius company. SiriusXM also has an exclusive ad sales partnership with Soundcloud. Today’s announcement puts the combined audience at 150-million listeners, and calls that reach “the largest addressable audience in North America across all categories of digital audio – music, sports, talk, and podcasts.” Continue Reading →

Triton Digital inks Minute Media to use Triton’s hosting, measurement, and ad-tech tools

Posted on by Brad Hill

Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading →

Steve Goldstein: The host-read ad dominates podcasting, but ad tech is rapidly changing that

Posted on by Steve Goldstein

by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading →

Podcast to capture 20% ad market share; reach $1B+ in 2021 — eMarketer

Posted on by Brad Hill

In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading →

SiriusXM: Streaming, acquisitions, and the uncertainty of podcasting

Posted on by Brad Hill

In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading →