Jottings of note:
AIMP webinar today
Today at 5:30 ET: A webinar from AIMP — “TikTok to Record Deal: The Transition From Viral Fame to Recording Artist.” Register HERE.
Amazon podcasts >> Canada
Amazon launches podcasts to Canadian users of Amazon Music. Amazon launched podcasts in the UlSl in September. Read the RAIN review HERE.
Bill Clinton, podcaster
Bill Clinton is started a podcast for iHeartRadio called Why Am I Telling You This? With Bill Clinton. The ex-President will chat with celebrities from many fields. The first guest is Wynton Marsalis. LISTEN HERE.
— Wednesday, February 4 Continue Reading →
Thursday, March 4 Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range. Posted on March 4, 2021 by Brad Hill Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit… Continue Reading →
Triton Digital is announcing today that Canada’s largest private, western-based broadcast group, The Jim Pattison Broadcast Group, has become a Triton client for management, measurement, and monetization of its AM/FM online streams. The Pattison Group operates 45 FM stations and three AMs, along with three conventional TV stations and 17 online new portals in 28 markets. In all that there is a growing portfolio of podcasts. Continue Reading →
Under the theme “Building the World’s #1 Audio Network,” Spotify released its Q4 2020 results today. The main public-facing presentation is a splashy infographic illustrating user growth and recent acquisitions and features, with not a single financial metric in view. Click through for a thorough rundown of main finance results and user metrics. Continue Reading →
SiriusXM, whose native and acquired assets address 150-million listeners, one of the largest audiences in American audio, reported Q4 earnings. Here, we recap the major financial points, then dive into key remarks pertaining to subsidiaries Pandora, Stitcher, and podcasting generally. Click through for illuminating quotes from the investor call. Continue Reading →
Podtrac has released the January edition of the measurement company’s Top Podcast Publishers ranker. (See graphic below.) As always in this ranking, iHeartRadio (#1) and NPR (#2) reside at the top. We take an interest in remixing this ranker with an eye to the number of active shows for each publisher. The result reorders the list according to the average number of downloads per show, and average number of listeners per show. Click through for the original Podtrac table, and the RAIN remixes.
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The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised. Of special note in this new edition are colored overlays indicating companies which own podcast entities, often through acquisitions of the past three years. Click through to see the infographic, get the download link and the email address for submitting comments to the creators. Continue Reading →
by Steve Goldstein
In this guest column, Steve Goldstein lays out some Reality with a capital R for new and would-be podcasters. “The truth is well-funded companies with tools, talent, and resources at their disposal often fall into a similar trap of introducing merely adequate content along with vanilla marketing.” Steve itemizes three critical strategic components. A must-read column.
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In its fiscal-Q1 earnings report (quarter ending December 2020), Warner Music Group reported its highest overall quarterly revenue in its history as a standalone company, and 16% digital revenue growth. Streaming was discussed at length by CEO Steve Cooper and CFO Eric Levin. Click through for quotes, numbers, and analysis. Continue Reading →
Podsights released an update to its Podsights Benchmark Report series, this one analyzing data collected in Q1 through Q4 of 2020. During that span the report collected 2.5-billion impressions across 1,274 campaigns bought by 421 brands at a total cost of $65-million. Click through for details, graphs, and a link to freely download this dense and informative report. Continue Reading →
In its latest podcast network alliance, Triton Digital is announcing that All Things Comedy (ATC) is moving its shows to Triton’s Omny Studio division for creation, management, and distribution, and will use Triton Digital’s measurement tools for those podcasts. ATC aggregates over 50 podcasts owned by comedians. Continue Reading →
Audio ad-tech company AdsWizz has won a Digiday Award as the “Most Innovative Technology Platform.” That specific program being awarded is Dynamic Creative Optimization, which enables marketers to dynamically generate 10-million unique audio creative ad variations. Continue Reading →
