Monday, February 8 President Biden’s not-podcast, not-radio weekly address Posted on February 8, 2021 by Brad Hill Following a tradition of weekly radio addresses started by Franklin D. Roosevelt, revivied by Reagan, and carried forward in different forms by other chief executives,… Continue Reading
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President Biden’s not-podcast, not-radio weekly address
Following a tradition of weekly radio addresses started by Franklin D. Roosevelt, revivied by Reagan, and carried forward in different forms by other chief executives, President Biden has launched a weekly communication series. It won’t be on the radio, though — a White House spokesperson told Engadget that Biden’s weekly chat with Americans will be “where people are.” (That has to feel insulting to radio, especially considering radio’s 93% reach.) So … what is this thing? Continue Reading
Chartable 2020 Review: “Incredible growth in every metric we track”
Chartable released its latest podcast report which details 2020 measurements and makes a few general predictions for 2021. Overall, the data and tone of the report are bullish. Click through for details, graphics, and a (free) link to the report. Continue Reading
Apple TV+ developing TV show from Wondery podcast
Wondery founder Hernan Lopez announced that Apple TV+ is set to produce We Crashed, an adaptation of Wondery’s podcast WeCrashed: The Rise and Fall of WeWork. The limited run series will star Jared Leto and Anne Hathaway. It will be produced by Apple Studios. Continue Reading
Podcast Radio launches an original podcast with ex-BBC talent
Podcast Radio, the UK DAB+ venture which programs podcasts 24/7, has notified us of a new and original fiction podcast starring former BBC announcer Patrick Muirhead. The show is described as “a series of fictional mystery stories set in the remote tropical island paradise of Seychelles where [Muirhead] now lives.” It is the second original podcast produced by Podcast Radio. Continue Reading
Steve Goldstein: Who Were the Big Advertisers During Tom Brady’s First Super Bowl?
by Steve Goldstein
In this guest column, Steve Goldstein lists major sponsors of Tom Brady’s first Super Bowl in 2002. “Great brands and shows iterate to stay relevant,” Goldstein says, and that’s how this fun and interesting column relates to podcasting.
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RAIN Notes: Monday Feb. 8
Jottings of note:
Financial literacy podcast Earn Your Leisure joins the Black Effect Podcast Network
The podcast, which has amassed more than five million downloads, applies an in-depth lens on the role money plays in sports, entertainment, and business.
Deezer recognized Black History Month with specialized content
The global streaming platform launched Deezer Black History Month Sessions featuring all original music recordings. Also, highlighting 26 original podcasts featuring black hosts and/or guests.
Podcaster Pence
Hardly a President, VP, or First Spouse who isn’t getting into the game. Today we hear the recently unemployed Mike Pence will launch a video podcast to “share the good news of conservatism.” He will collaborate with the Young America’s Foundation.
— Monday, February 8 Continue Reading
Nielsen signs three agencies to its Podcast Buying Power Service
Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road. Nielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading
NY Times: $36M in podcasting revenue, digital supremacy, and new fields of ambition
“2020 was the year none of us could have imagined,” New York Times CEO Meredith Kopit Levien said, and noted “an unending hunger for relief from it all.” Some business relief came from the NYT’s podcast performance — that unit delivered $36M in revenue, up from $7M in 2019. “”We expect podcast revenue growth to be strong into 2021,” she predicted. Click through for much more. Continue Reading
84M people listen to 2.2M podcasts on Spotify. More investments to come. Spotify targets radio.
Much, but not all, of the conversation in Spotify’s earnings call yesterday was about podcasting and the company’s investments. “We are very much still in the investment phase of Spotify,” Ek stated. He also explicitly targeted radio in the tradition of Pandora earning calls of the past: “The primary opportunity, as we think about the long-term is in the linear radio experience by moving online and into on-demand. That is the eye on the prize, the one that we are chasing.” Continue Reading
Acast grows programmatic sales revenue 215% in 2020, expects 10% of revenue in 2021
Acast is sending around a brag-worthy announcement that its programmatic ad sales for podcasting grew 215% last year. This disclosure might be viewed as validation of programmatic in an industry where ad revenue has historically been based on bespoke performances of commercials by hosts while recording the show. The company projects 10% of 2021 revenue will derive from programmatic.
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Jeff Umbro: SiriusXM, Spotify, Amazon, and the New York Times Announce Earnings
by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro rounds up recent earnings reports from Spotify, SiriusXM, The New York Times, and Amazon. (With stock charts.) A nice grab-bag of industry updates rounds out the issue. Oh, also a podcast recommendation. Continue Reading