RAIN Notes: Wednesday March 4

Jottings of note:

— Evergreen Podcasts awarded “Top Media Startup”

Evergreen Podcasts has been named a Top Startup in the Audio Content category by MDI Ventures. Evergreen CEO Michael DeAloia will speak at the Media Top Startups Summit, March 24-26. Free registration HERE

— Tyler Moody leaves Warner Media

Tyler Moody has left Warner/CNN. “I wore a lot of hats from CNN to Turner to WarnerMedia, but always worked on audio in some way.” Find him on LinkedIn to discuss the future.

— Entercom podcast hire: Brian Swarth

Entercom’s Cadence13 and Pineapple Street Studio name Brian Swarth Head of Marketing, Podcasts​, a newly created position. He was previously SVP at Showtime Networks.

— Thursday, March 4 Continue Reading

RAIN Notes: Wednesday Feb. 24

Jottings of note:

— Frequency and reach

This Harvard Business Review article separates correlation from causation in digital advertising. Which is better: frequency or reach? P&G and Unilever cut their overall budgets and increased returns.

— Digital marketing predictions

Adobe presents “Three Digital Marketing Predictions for 2021 and Beyond. In briefest summary: Non-linear, privacy, and AI.

— New podcast book

Director of Podcast Pioneers Katharine Kerr is out with a new book: Step by Step Podcasting for Business.

Wednesday, February 24, click through for links Continue Reading

RAIN Notes: Monday Feb. 22

Jottings of note:

— AIMP Webinar

“Live Streaming in the COVID Era,” an AIMP webinar, is on Thursday (2/23) at 5:30 ET. It’s about revenue and rights, moderated by Arthur Levin. Free to register.

— Thoughts on Timed  Audio

Dan Misener of Pacific Content posted a column about Apple’s “Time To Walk” audio feature. Dan expands the idea to music, and why activity-based audio could be important to brands.

— Podcast Discovery

Metronome, the Malaysia-based podcast landing page provider, has launched a new Episode Reminder feature to encourage listeners moving sideways in a podcast to hear other episodes.

— Partnership

Lori Lewis, well known social marketing exec in audio, and Rob Wagman’s Straight Path Media + Marketing have partnered. Not exactly a merger, each is still reachable: lori-at-lorilewismedia.com & straightpathmande-at-gmail.com

Monday, February 22 Continue Reading