RAIN Notes: Wednesday March 4

Jottings of note:

— Evergreen Podcasts awarded “Top Media Startup”

Evergreen Podcasts has been named a Top Startup in the Audio Content category by MDI Ventures. Evergreen CEO Michael DeAloia will speak at the Media Top Startups Summit, March 24-26. Free registration HERE

— Tyler Moody leaves Warner Media

Tyler Moody has left Warner/CNN. “I wore a lot of hats from CNN to Turner to WarnerMedia, but always worked on audio in some way.” Find him on LinkedIn to discuss the future.

— Entercom podcast hire: Brian Swarth

Entercom’s Cadence13 and Pineapple Street Studio name Brian Swarth Head of Marketing, Podcasts​, a newly created position. He was previously SVP at Showtime Networks.

— Thursday, March 4 Continue Reading


RAIN Notes: Wednesday Feb. 24

Jottings of note:

— Frequency and reach

This Harvard Business Review article separates correlation from causation in digital advertising. Which is better: frequency or reach? P&G and Unilever cut their overall budgets and increased returns.

— Digital marketing predictions

Adobe presents “Three Digital Marketing Predictions for 2021 and Beyond. In briefest summary: Non-linear, privacy, and AI.

— New podcast book

Director of Podcast Pioneers Katharine Kerr is out with a new book: Step by Step Podcasting for Business.

Wednesday, February 24, click through for links Continue Reading


RAIN Notes: Monday Feb. 22

Jottings of note:

— AIMP Webinar

“Live Streaming in the COVID Era,” an AIMP webinar, is on Thursday (2/23) at 5:30 ET. It’s about revenue and rights, moderated by Arthur Levin. Free to register.

— Thoughts on Timed  Audio

Dan Misener of Pacific Content posted a column about Apple’s “Time To Walk” audio feature. Dan expands the idea to music, and why activity-based audio could be important to brands.

— Podcast Discovery

Metronome, the Malaysia-based podcast landing page provider, has launched a new Episode Reminder feature to encourage listeners moving sideways in a podcast to hear other episodes.

— Partnership

Lori Lewis, well known social marketing exec in audio, and Rob Wagman’s Straight Path Media + Marketing have partnered. Not exactly a merger, each is still reachable: lori-at-lorilewismedia.com & straightpathmande-at-gmail.com

Monday, February 22 Continue Reading


RAIN Notes: Friday Feb. 19

Jottings of note:

— Spotify webinar

Spotify is promoting its “Stream On” virtual event, Monday Feb. 22 at 11am ET. No registration necessary — just go to http://spotify.com/StreamOn

— Major league rep

Lemonada podcast network, famous for its “Last Day” podcast and others, signed with Creative Artists Agency (CAA).

— Superstudy

Coleman Insights has announced its third annual “Contemporary Music Superstudy.” Results will be publicized in April.

Friday, February 19 Continue Reading


RAIN Notes: Tuesday Feb. 9

Jottings of note:

NASA podcasts relaunch … their logos

“Surprise! NASA’s podcast portfolio has a brand new look,” says Kate Atkinson, NASA’s podcast producer. We don’t see podcast art celebrations often. This one is well deserved.

Apple seeks head of international podcasts

Apple is engaged in a major recruiting effort for Head of International, Apple Podcasts. The company is seeking “Significant and relevant international management experience in the Podcast industry.”

Big growth of spanish and Portguese podcasts: Spotify

On Spotify, the number of podcasts in Spanish and Portuguese has grown more than 400%. That from Raúl Rivera, Spotify Sales Director for South America.

Tuesday, February 9 Continue Reading


RAIN Notes: Monday Feb. 8

Jottings of note:

Financial literacy podcast Earn Your Leisure joins the Black Effect Podcast Network
The podcast, which has amassed more than five million downloads, applies an in-depth lens on the role money plays in sports, entertainment, and business.

Deezer recognized Black History Month with specialized content
The global streaming platform launched Deezer Black History Month Sessions featuring all original music recordings. Also, highlighting 26 original podcasts featuring black hosts and/or guests.

Podcaster Pence
Hardly a President, VP, or First Spouse who isn’t getting into the game. Today we hear the recently unemployed Mike Pence will launch a video podcast to “share the good news of conservatism.” He will collaborate with the Young America’s Foundation. 

Monday, February 8 Continue Reading