RAIN Notes: Thursday April 15
Jottings of note:
— Seriously (Podcasting Seriously Award Fund)
— A Squad (She Podcasts)
— A Startup Guide (NPR)
RAIN Notes
RAIN Notes: Tuesday April 13
Jottings of note:
— Reviews for Good (Podchaser)
— Branded Podcast How-to (FieldCast)
— Key Topic (Instreamatic)
RAIN Notes: Thursday, April 8
Jottings of note:
— Power Pressing (Blubrry)
— Refreshed (SpokenLayer)
— Selective Culling (Spotify/Rogan)
RAIN Notes: Monday, April 5
Jottings of note:
— A winner (Evergreen Podcasts)
— Watch for openings (Stitcher)
— Legal hire (Townsquare Media)
— Insider interviews (TechCrunch)
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RAIN Notes: Friday, April 2
Jottings of note:
— Sounds like calisthenics (Univison)
— Segmenting the radio audience (Edison & NPR)
— Directing traffic (Spotify)
— The winner will be… (The Ambies)
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RAIN Notes: Friday, March 26
RAIN Notes: Thursday, March 25
Jottings of note:
— New exec hire: A Million Ads
— Radio HoF open voting
— Voice AI webinar
— Manoush zigzags Continue Reading
RAIN Notes: Wednesday, March 17
Jottings of note:
— Boom Radio booms
— Late to arrive; early to leave (Apple HomePod)
— New Audible exec
— Who’s your pick? (Radio Hall of Fame) Continue Reading
RAIN Notes: Friday, March 12
Jottings of note:
— Will Page’s new book
— The Podcast Academy rebrands
— New leadership for vCreative
— AdLarge promotions Continue Reading
RAIN Notes: Wednesday March 4
Jottings of note:
— Evergreen Podcasts awarded “Top Media Startup”
Evergreen Podcasts has been named a Top Startup in the Audio Content category by MDI Ventures. Evergreen CEO Michael DeAloia will speak at the Media Top Startups Summit, March 24-26. Free registration HERE
— Tyler Moody leaves Warner Media
Tyler Moody has left Warner/CNN. “I wore a lot of hats from CNN to Turner to WarnerMedia, but always worked on audio in some way.” Find him on LinkedIn to discuss the future.
— Entercom podcast hire: Brian Swarth
Entercom’s Cadence13 and Pineapple Street Studio name Brian Swarth Head of Marketing, Podcasts, a newly created position. He was previously SVP at Showtime Networks.
— Thursday, March 4 Continue Reading
RAIN Notes: Wednesday Feb. 24
Jottings of note:
— Frequency and reach
This Harvard Business Review article separates correlation from causation in digital advertising. Which is better: frequency or reach? P&G and Unilever cut their overall budgets and increased returns.
— Digital marketing predictions
Adobe presents “Three Digital Marketing Predictions for 2021 and Beyond. In briefest summary: Non-linear, privacy, and AI.
— New podcast book
Director of Podcast Pioneers Katharine Kerr is out with a new book: Step by Step Podcasting for Business.
Wednesday, February 24, click through for links Continue Reading
RAIN Notes: Monday Feb. 22
Jottings of note:
— AIMP Webinar
“Live Streaming in the COVID Era,” an AIMP webinar, is on Thursday (2/23) at 5:30 ET. It’s about revenue and rights, moderated by Arthur Levin. Free to register.
— Thoughts on Timed Audio
Dan Misener of Pacific Content posted a column about Apple’s “Time To Walk” audio feature. Dan expands the idea to music, and why activity-based audio could be important to brands.
— Podcast Discovery
Metronome, the Malaysia-based podcast landing page provider, has launched a new Episode Reminder feature to encourage listeners moving sideways in a podcast to hear other episodes.
— Partnership
Lori Lewis, well known social marketing exec in audio, and Rob Wagman’s Straight Path Media + Marketing have partnered. Not exactly a merger, each is still reachable: lori-at-lorilewismedia.com & straightpathmande-at-gmail.com
Monday, February 22 Continue Reading