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RAIN Notes: Wednesday Feb. 24

Jottings of note:

Frequency and reach

This Harvard Business Review article separates correlation from causation in digital advertising. Which is better: frequency or reach? P&G and Unilever cut their overall budgets and increased returns. READ

Digital marketing predictions

Adobe presents “Three Digital Marketing Predictions for 2021 and Beyond.” In briefest summary: Non-linear, privacy, and AI. READ

New podcast book

Director of Podcast Pioneers Katharine Kerr is out with a new book: Step by Step Podcasting for Business. Amazon

— Wednesday, February 24

Brad Hill

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