Jottings of note:
Frequency and reach
This Harvard Business Review article separates correlation from causation in digital advertising. Which is better: frequency or reach? P&G and Unilever cut their overall budgets and increased returns. READ
Digital marketing predictions
Adobe presents “Three Digital Marketing Predictions for 2021 and Beyond.” In briefest summary: Non-linear, privacy, and AI. READ
New podcast book
Director of Podcast Pioneers Katharine Kerr is out with a new book: Step by Step Podcasting for Business. Amazon
— Wednesday, February 24