RAIN Notes: Tuesday April 13
Jottings of note:
— Reviews for Good (Podchaser)
— Branded Podcast How-to (FieldCast)
— Key Topic (Instreamatic)
Search Results for: https:
iHeartPodcast Network Australia re-ups with Audioboom
iHeartPodcast Network Australia, which is operated by radio/audio network ARN, has renewed its commercial partnership with podcast company Audioboom, re-upping the arrangement for two years. At the same time, the two companies dominate the Australian Podcast Report. Continue Reading
Steve Goldstein: Zooming in on 8% of podcasts
by Steve Goldstein
In a follow up to last week’s column, Steve Goldstein collaborates with Podnews, and continues to bring an intelligent and realistic view of the global podcast catalog. Two-million podcasts, per recent headlines? A more sensible number is much lower. This Amplifi/Podnews research is a must read for potential creators, and for advertisers.
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Audioboom gets exclusive distro + monetization of “True Crime Obsessed,” plus dev deal with network
Podcast publisher Audioboom is announcing an exclusive distribution and monetization deal for the True Crime Obsessed podcast. In a separate agreement Audioboom will fund the development of new shows in the Obsessed Network. Audioboom stock is … well, booming. Click through to see. Continue Reading
Marc Maron to receive inaugural Governors Award from The Podcast Academy
The Podcast Academy has released its choice to receive the first Governors Award to WTF with Marc Maron, an indie podcast which launched in 2009 as an outgrowth of Maron’s radio career. Click through for details. Continue Reading
Libsyn adds to acquisition run with podcast monetization platform Glow
Another month; another acquisition by hosting network Libsyn. An announcement comes in this morning that Libsyn has acquired Glow, a podcast monetization platform that enables podcasters to create and distribute premium subscription content on any listening platform. Continue Reading
Vox Media acquires Preet Bharara’s Cafe Studios
Vox Media announced Sunday evening that it has acquired Cafe Studios, co-founded in 2017 by Preet Bharara. Cafe Studios explores how law and policy intersect with politics, news, business, history, and technology. The acquisition will be placed in Vox Media Podcast Network, a division of Vox Media Studios, a unit of Vox Media. Continue Reading
Podtrac March rankers: Stability is an understatement
Podtrac released its monthly rankers for March: Top Podcasts, and Top Podcast Publishers. Each list has 20 spots, and they measure U.S.-derived statistics among Podcast measurement clients. There is never a great deal of movement in the monthly drumbeat of these high-profile rankers, and the March metrics are remarkably locked-in from the previous month. Click through for highlights and the lists. Continue Reading
Steve Goldstein: Why there really aren’t 2 million podcasts
by Steve Goldstein
In this guest column, Steve Goldstein debunks the headlines declaring 2-million existing podcasts. Should single-episode “one-and-done” efforts count? The Amplifi Podcast Pyramid really clarifies how we should interpret the global podcast catalog — and is a thing of beauty.
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In splashy ticker relaunch, Audacy rings NYSE opening bell
As we reported in detail last week, Entercom rebranded all its corporate entities as Audacy. This morning featured a splashy celebration of the changed stock ticker symbol, as the opening bell of the NYSE was brand-decorated with the orange Audacy logo. Click through for a screenshot and link to video. Continue Reading
Audioboom chooses MAPP Media for dynamic ad insertion in podcasts
Audioboom has partnered with London-based MAPP Media to provide dynamic ad insertion commercials across Audioboom’s 8,000 podcasts. Audioboom serves 25-million unique monthly listeners who download 85-million episodes. The company is bringing MAPP into an existing premium sales enterprise which places bespoke host-read sponsor messages into podcasts. Click through for details. Continue Reading
Digital Audio Advertising revenue grew 13% in 2020 (IAB/PwC Internet Advertising Revenue Report)
Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, conducted by PwC. Click through for a breakdown of desktop vs. mobile. Continue Reading