Thursday, March 4 Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range. Posted on March 4, 2021 by Brad Hill Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit… Continue Reading
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Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range.
Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising. Continue Reading
The Podcast Academy announces “Ambies” awards nominees in advance of May 16 ceremony
The Podcast Academy has announced nominees for its inaugural Awards for Excellence in Audio — nicknamed The Ambies. The nominees were sent around this morning in a press release. They also appear HERE. Through a membership vote, 164 nominees have… Continue Reading
Square acquires TIDAL in majority ownership deal; Jack Dorsey statement
Financial services company Square is acquiring a majority ownership stake in the TIDAL music streaming service, as announced by Square founder/CEO Jack Dorsey on Twitter (which he also founded and runs). Dorsey made the announcement on Twitter, befittingly. Click through for his statement and rationale. Continue Reading
RAIN Notes: Wednesday March 4
Jottings of note:
— Evergreen Podcasts awarded “Top Media Startup”
Evergreen Podcasts has been named a Top Startup in the Audio Content category by MDI Ventures. Evergreen CEO Michael DeAloia will speak at the Media Top Startups Summit, March 24-26. Free registration HERE
— Tyler Moody leaves Warner Media
Tyler Moody has left Warner/CNN. “I wore a lot of hats from CNN to Turner to WarnerMedia, but always worked on audio in some way.” Find him on LinkedIn to discuss the future.
— Entercom podcast hire: Brian Swarth
Entercom’s Cadence13 and Pineapple Street Studio name Brian Swarth Head of Marketing, Podcasts, a newly created position. He was previously SVP at Showtime Networks.
— Thursday, March 4 Continue Reading
RAIN Podcast Business Summit illuminated the business of podcasting
The fifth annual RAIN Podcast Business Summit played on Zoom to a large virtual audience today, presented by iHeartRadio, Stitcher, Triton Digital, and founding partner NPR. Other sponsors supporting this event were Megaphone, AdsWizz, WideOrbit, and AccuRadio. In a compact 3.5-hour schedule, 22 speakers held forth on the business side of podcasting. Click for lots of quotes. Continue Reading
In streaming music, “tectonic” shift toward direct artists and non-Merlin indie labels — the “new independent”
Mark Mulligan of MIDiA Research published research showing a long tail of music providers which is gradually taking Spotify listening share from major labels and the mighty Merlin aggregate of indie labels. This cohort of providers, growing over three years, represents a “new independent.” Click through for a revealing graphic.
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Sounder raises $2.15M, one year after previous round, led by Newark Venture Partners and Xoogler.co
Podcast creation and monetization web service Sounder has raised $2.1-million, a year following $1.8-million the young company scooped up in March 2020. Over 14 months, the company has attracted about 4-million of seed financing. Continue Reading
iHeartMedia: Podcasting +100%, international opportunities, and the long tail
In the company’s Q4 earnings call last week, iHeartMedia CEO Bob Pittman and COO/CFO Rich Bressler emphasized podcasting and recent digital audio acquisitions, and touched on a new view of international opportunity for iHeart. Click of tap through for details and quotes. Continue Reading
Pod Drop: Lady Bird, Jermain Charlo, La Brega
New podcasts of note.
In Plain Sight: Lady Bird Johnson (ABC Audio)
Stolen: The Search for Jermain (Gimlet/Spotify)
La Brega (WNYC & Futuro Studios)
Evergreen Podcasts network launches Sports Channel
Evergreen Podcasts has introduced a sports channel, appropriately named Evergreen Podcasts Sports Channel. The new sub-network, carved out for listeners and advertisers seeking to target those listeners, is stocked with six shows as of today — a mix of new and existing podcasts. Click for details. Continue Reading
FOX News Podcasts expands catalog with five new shows
FOX News Podcasts sent around a notice that adding five shows to its network blend of subscription and free podcasts. In a machine-like release timetable, it’ll be weekly launches starting a week from today, March 8. The FOX News Podcasts network shows 53 shows available today. Most are free; a handful can be purchased as a series or per episode. Click through for details. Continue Reading