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Digital Audio Advertising revenue grew 13% in 2020 (IAB/PwC Internet Advertising Revenue Report)

Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop audio (+6%).

The full report covers all types of digital advertising and is available to IAB members; the organization kindly shared the deck with RAIN for audio coverage. We also note that in a fascinating appended history of this report’s annual findings, stretching back to 2003, we see that except for one year (2009), total full-year digital advertising has grown by double digits every year.

IAB members can download the report HERE.

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Brad Hill

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