We got a note from Podcast Radio, the all-podcast DAB+ radio station in the UK, announcing an expansion of the London-based station to Manchester starting June 1. Along with that growth, Podcast Radio is adding shows from the Evergreen Podcasts network to its broadcast lineup. Click through for details. Continue Reading
Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading
We learned from Podnews that the Podcast Academy, first announced in February, has finalized its Board of Governors. The board members each serves for a two-year term. The Podcast Academy was founded to foster excellence in the field, recognized by an annual awards program. Continue Reading
AdLarge sent us an announcement that its cabana division, which represents podcasts to advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading
In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading
Pod Drop features new and returning podcasts. Today, inspiration from musician Michael Franti, comfort cooking from Allrecipes, and the genesis of great innovations from the IPO Educational Foundation. Continue Reading
The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading
In the latest episode of On the Mic, an industry podcast produced by Ad Results Media, CEO Marshall Williams discusses how podcast listening has time-shifted away from the morning commute while maintaining engagement levels. Continue Reading
Podcasting tech company and enterprise hosting platform Omny Studio has announced, through its Triton Digital parent, a new feature called Secure Sharing. It enables podcast owners on the platform to allow outsiders into its podcast analytics suite. This is quite interesting, and affects how publishers can pitch to advertisers, and verify to them. Continue Reading
Amazon is a many-sided powerhouse ecosystem with gigantic consumer reach, so it’s not a surprise that the company is reportedly planning podcasting initiatives on several fronts. Continue Reading
In this installment of Podtrac’s series, the data show a +5% gain for downloads and +4% gain for audience. One interesting thing this week: Comedy spiked upward, to nearly match the News category in downloads. Is it a Joe Rogan effect? Continue Reading
When promoting a podcast, where is best to send would-be new listeners? We have always advocated for a dedicated show website. It’s easier for users, provides much more information, and locks in a new listener more effectively. Continue Reading